Genetic Counseling Essay Example | Topics and Well Written Essays - 250 words

Genetic Counseling - Essay Example A victim child for example loses sight, cognitive ability, and ability to respond to the environment. It is caused by the child’s body’s inability to secrete â€Å"hexosaminidase-A† enzyme that leads to excessive accumulation of lipids in brain cells (Genome, 2011, p. 1). The disorder can be detected from a child’s physical and cognitive deterioration such lost sight and hearing, â€Å"dementia, seizure, and an increased startle reflex to noise† (Ninds, 2011, p. 1). There is currently no treatment for the disorder though supportive care may temporarily sustain a victim’s life. Victims however die before attaining five years (Ninds, 2011). Identification of the disease in a child means that both parents recessively have the disorder. This however only implies a 25 percent chance of having a sick child because the disease is only effective if a child receives dominant defective genes from both parents (Ncbi,

Research in the Counseling Profession Essay Example for Free

Research in the Counseling Profession Essay The importance of research lies in the treatment of the client. When counseling treatments are proven and backed by research, this is more effective that using some form of treatment that is new and not backed by research. One of the most prolific things that stands out to me as a student of counseling is the code by which we should all follow and the one thing that we vow never to do and that is â€Å"do no harm†. If we do not research the plan of action that we are to use with our client and to know that this treatment is the proper treatment for the problem or problems presented than the likelihood of doing more damage than good is probable. We must as counselors deliver and disseminate evidence-based treatments for the advance of our profession (Sheperis, Young Daniels, 2010). As the world evolves the language and procedure of the counseling profession also does, therefore it is of great importance to stay on top of the newest research out there. Working in the field of law enforcement for twenty years I have been through many CISD’S. We see that the ongoing use of CISD (Critical Incident Stress Debriefing) is just one design that examination and evidence-based preparation have to find whereas they fit into the counseling profession to better help the counselor work with someone that has seen things that are sometimes unimaginable to them. This is where research keeps the counselor in the mix of things by exploring the new evidence based training and procedures that are out there that show promise this will make the counselor more effective within this population. Scholar Practitioner Model The scholar-practitioner model is often used in reference to the â€Å"Vail model after the 1973 Vail Conference on Professional Training in Psychology† (Vail, 1973). In this model it is the student that learns how to comprehend and relate academic conclusions to the training. The students are thereby trained and instructed to be and take part in research to gain better understanding of the subject material that is presented before them in the clinical setting. â€Å"A counselor is a scholar practitioner. This implies that a counselor is a highly trained profession who uses new knowledge generated through research to positively change his or her clients’ life. In light of this statement, it is important to recognize the role of research in counseling profession. Research can be described as the process through which hypotheses are tested and proved or disapproved through data collection and analysis† (Sheperis, Young Daniels, 2010). What this entails is that it is the process in which through new knowledge passes into the counseling profession. Research gives us an avenue to explore new information in the counseling field and the new information is what makes the counselor more adaptable to the client and their needs. Research in all things can provide a firm foundation in which to back up the practices of the counselor. Conclusion No two clients are the same as no two days are similar. They are ever changing, whereas one treatment might work for one client, whereas another client of theirs presents with like issues, this one treatment may not fit the need or the new client. It is always good to learn as learning is a lifelong process. The more you know the more valuable you are to the client as a counselor.

College Admissions Essay: Cabells Jurgen Speaks to My Heart :: College Admissions Essays

Cabell's Jurgen Speaks to My Heart    When I was in high school I just liked this book because it was bawdy and picaresque. The older I get, though, the more I return to it and the more it speaks to my life. I only recently realized that it's a comment on Goethe's Faust, too. But then despite several starts I've yet to read Faust all the way through and I've read Jurgen four or five times.    Because of Jurgen I've read other books by Cabell, and even acquired a fairly rare set of his works. I haven't read them all yet, but I've read some. Some are just entertainments, but in others he melds good storytelling with something deeper. His Figures of Earth, for example, is not only a funny book, but it says much that's painfully true about our existence that I've never heard another author say. The way he mixes satire and humor and wit and a statement about humankind all together is something I aspire to in my own writing.    From Jurgen I got the first outside confirmation that someone other than me found life to be a profound dark comedy. I already felt this, but didn't trust in my own feelings. In school I was encouraged to see life as a very serious affair, and to dismiss the comic point of view as being pleasant but trivial. But I didn't and don't believe any of that in my heart. Jurgen helped me listen to my heart.    As it happens, I don't think there's really anything to be done about it. For better and for worse, my writing is at least somewhat comic even when there are serious issues at stake, and I can't change who I am or how I see things. But I've also learned over the years that comedy and tragedy are very close. The difference is not so much one of subject matter but of attitude. Both can encompass serious issues. And while tragedy is the mode of regret, comedy is the mode of forgiveness.    Without intending it, I find that everything I write turns out to be about folly, illusion, self-deception.

Egyptian Math Essay -- History Mathematics Research Papers

Egyptian Math   Ã‚  Ã‚  Ã‚  Ã‚  The use of organized mathematics in Egypt has been dated back to the third millennium BC. Egyptian mathematics was dominated by arithmetic, with an emphasis on measurement and calculation in geometry. With their vast knowledge of geometry, they were able to correctly calculate the areas of triangles, rectangles, and trapezoids and the volumes of figures such as bricks, cylinders, and pyramids. They were also able to build the Great Pyramid with extreme accuracy.   Ã‚  Ã‚  Ã‚  Ã‚  Early surveyors found that the maximum error in fixing the length of the sides was only 0.63 of an inch, or less than 1/14000 of the total length. They also found that the error of the angles at the corners to be only 12", or about 1/27000 of a right angle (Smith 43).   Ã‚  Ã‚  Ã‚  Ã‚  Three theories from mathematics were found to have been used in building the Great Pyramid. The first theory states that four equilateral triangles were placed together to build the pyramidal surface. The second theory states that the ratio of one of the sides to half of the height is the approximate value of P, or that the ratio of the perimeter to the height is 2P. It has been discovered that early pyramid builders may have conceived the idea that P equaled about 3.14. The third theory states that the angle of elevation of the passage leading to the principal chamber determines the latitude of the pyramid, about 30o N, or that the passage itself points to what was then known as the pole star (Smith 44). Ancient Egyptian mathematics was based on two very elementary concepts. The first concept was that the Egyptians had a thorough knowledge of the twice-times table. The second concept was that they had the ability to find two-thirds of any number (Gillings 3). This number could be either integral or fractional. The Egyptians used the fraction 2/3 used with sums of unit fractions (1/n) to express all other fractions. Using this system, they were able to solve all problems of arithmetic that involved fractions, as well as some elementary problems in algebra (Berggren).   Ã‚  Ã‚  Ã‚  Ã‚  The science of mathematics was further advanced in Egypt in the fourth millennium BC than it was anywhere else in the world at this time. The Egyptian calendar was introduced about 4241 BC. Their year consisted of 12 months of 30 days each with 5 festival days at the end of the year. These festival days were dedicated t... ...alking about. If they found some exact method on how to do something, they never asked why it worked. They never sought to establish its universal truth by an argument that would show clearly and logically their thought processes. Instead, what they did was explain and define in an ordered sequence the steps necessary to do it again, and at the conclusion they added a verification or proof that the steps outlined did lead to a correct solution of the problem (Gillings 232-234). Maybe this is why the Egyptians were able to discover so many mathematical formulas. They never argued why something worked, they just believed it did. Works Cited: Berggren, J. Lennart. "Mathematics." Computer Software. Microsoft, Encarta 97 Encyclopedia. 1993-1996. CD- ROM. Dauben, Joseph Warren and Berggren, J. Lennart. "Algebra." Computer Software. Microsoft, Encarta 97 Encyclopedia. 1993-1996. CD- ROM. Gillings, Richard J. Mathematics in the Time of the Pharaohs. New York: Dover Publications, Inc., 1972. Smith, D. E. History of Mathematics. Vol. 1. New York: Dover Publications, Inc., 1951. Weigel Jr., James. Cliff Notes on Mythology. Lincoln, Nebraska: Cliffs Notes, Inc., 1991

Betray to be or not to be Essay

Now, Hamlet, hear. ‘Tis given out that, sleeping in my orchard, A serpent stung me. So the whole ear of Denmark Is by a forg ©d process of my death Rankly abused. But know, thou noble youth, The serpent that did sting thy father’s life In this scene the ghost is telling hamlet that who his murder. In the next quote is going to show you how hamlet’s father murder, murdered him. (1. . 55,60,65,70). Sleeping within my orchard, My custom always of the afternoon, Upon my secure hour thy uncle stole With Juice of cursed hebenon in a vial, And in the porches of my ears did pour The leperous distilment, whose effect Holds such an enmity with blood of man That swift as quicksilver it courses through The natural gates and alleys of the body†¦Ã¢â‚¬ ¦. , The thin and wholesome blood. Thus was I, sleeping, by a brother’s hand Of life, of crown, of queen at once dispatched, Cut off even in the blossoms of my sin. Indeed this is a very tragic death and unselfish murder, Hamlet uncle Claudius will reed what he sow soon to be. Hamlet went mad after that to find out that his uncle killed his father. The ghost told hamlet to not to find vengeance for his mother cause e said â€Å"guilt with eat her up that’s the most vengeance that will kill her†. With the king dead Claudius want to send hamlet away cause he knows to much and wants him killed too. while hamlet was talking to his mother in her room Polonius was listening behind the tapestry (Ophelia’s father). Hamlet takes a foil and kills him by accident thinking it was the king. (3. 4). Afterthat Ophelia hears that’s her father dead she goes crazy. this happens the kings heads hot cause that could had been him behind the tapestry. They find Hamlet as a threat so they send Hamlet to England to be killed. the tables has been (Ophelia). Then laetes Ophelia older brother comes and seeks revenge for the person who killed his father Polonius. So Hamlet and Laetes were suppose to have a clean friendly fght when the fight turns violate when the foil laetes is holding is poisoned. The foil laetes is hold slices hamlet. (5. 2. 310,315). It is here, Hamlet. Hamlet, thou art slain. No medicine in the world can do thee good. In thee there is not half an hour of life. The treacherous instrument is in thy hand, Unbated and envenomed. The foul practice Hath turned itself on me. Lo, here I lie, Never to rise again. Thy mother’s poisoned. I can no more. The king, the kings to blame. Hamlet mother is poisoned by the drink and hamlet and laetes are too. So Hamlet goes and searches for the king and kills him and makes him drink out the cup that poisoned his mother. So rapidly the tables turns on Claudius. The cruel novel of â€Å"Macbeth†. Macbeth kills the king and to know that’s the king (Duncan) is very fond by Macbeth. Lady Macbeth pressures Macbeth to kill him after dinner while he is sleep and drunk. Macbeth been contemplating if she should kill the king or not, but his wife telling him that he is a coward if he doesn’t kill him. in this scene Macbeth goes into the kings room where he is sleeping (2. . 40. 45. 50. 55) You’re leading me toward the place I was going already, and I was planning to use a weapon Just like you. My eyesight must either be the one sense that’s not working, or else it’s the only one that’s working right. I can still see you, and I see blood splotches on your blade and handle that weren’t there before†¦.. appropriate for what I’m about to do. While I stay here talking, Duncan lives. the king is dead and Macbeth is going insane with guilty eating him away. Macbeth wants to kill banquo so he gets three murders and kill him cause Macbeth is Jealous and greedy. (3. 1. 120. 125). So is he mine; and in such bloody distance That every minute of his being thrusts Against my near’st of life. And though I could With barefaced power sweep him from my sight And bid my will avouch it, yet I must not, For certain friends that are both his and mine, Whose loves I may not drop, but wail his fall Who I myself struck down. And thence it is, That I to your assistance do make love, Masking the business from the common eye For sundry weighty reasons. seeing the ghost of banquo has Macbeth going crazy speaking to himself. (3. 4. 75) in this scene is talking to the ghost of Banquo. Prithee, see there! Behold! Look! Lo! How say you? Why, what care l? If thou canst nod, speak too. If charnel houses and our graves must send Those that we bury back, our monuments Shall be the maws of kites. the dagger and then ghost of banquo. In William Shakespeare’s play, Othello, acts of treachery and betrayal have great dramatic significance. They greatly contribute to the theme that appearance does not always portray reality, and reality is not what one sees but more often what one does not see. The acts of treachery and betrayal in Othello help to develop this theme through character development. how Iago deceives Othello by being his friend and nemy at the same time. Othello betraying his wife’s love and trust. Emilia (lagds wife) betraying her very own husband for Justice. Finally lagds betrayal of Roderigo, using him and his money for his evil plans, and then killing him. Through ought all of these acts of treachery and violence and betrayal a common theme seems to be developed, mostly through the development of characters. Iagds character is a prime example of how acts of treachery and betrayal can alter people. Iago starts of by wanting to ruin Othello’s reputation as a great and wise general, as Iago says in (1. 1. 44) I follow him to serve my turn upon him. Iago tells this to Roderigo, showing that he intends to betray Othello, by pretending to be his friend and then corrupting and betraying him. As the play progresses, lagds intentions are less driven by reason, and more driven by revenge, and blind lustful impulses,(5. 3. 246). Othello shall fall between us†¦ Iago says this to Roderigo, when he says it is evident that at this point Iagds character has undergone deep change. For not only does he want to ruin Othello’s reputation, but now he wants to obliterate, destroy, and crush Othello’s reputation, but he also wants to obliterate, destroy, and crush Othello’s entire life.

Free Essays on Becoming A Parent

Becoming An Effective Parent Introduction A parent’s influence on their children is immeasurable. With the support and love of their parents, a child can achieve their goals, build self-esteem, and furthermore grow into a respectable, functioning member of society. Conversely, a lack of love and support can result in a less encouraging outcome. Low self-esteem and a negative self-image are not uncommon characteristics of a child raised in a loveless home. Children look up to their parents not only as authority figures, but as role models. However, there are times when a parent does not do an adequate job of filling the position of the role model, so children may search for another elder to look up to and admire. Ultimately, it is nearly necessity for a child to have an authoritative role model in their lives, and much of what that child believes, loves and respects, is passed on to them by that person. This theme is not only apparent in society today but can also be found as a basis for many great novels and p lays. In the novels, See the Child written by David Bergen, Childhood by Andre Alexis, The Last of the Crazy People written by Timothy Findley, and the Shakespearean play Hamlet the parent child relationship is not only discussed but also analyzed and questioned. It is apparent, in these works, that the attitudes regarding respect, values, morals, personal relationships and communication are passed on from parent to child. A parent’s influence during childhood, whether good or bad, has an astounding effect on the development of the child. Learning to respect themselves and other people is a lesson every child must learn. By witnessing the way that their parents treat other people, children learn what is, and is not socially acceptable behavior. As a result of this, if the parent is disrespectful to the child, the child will most likely be disrespectful in return, as it is how they have learned to deal with... Free Essays on Becoming A Parent Free Essays on Becoming A Parent Becoming An Effective Parent Introduction A parent’s influence on their children is immeasurable. With the support and love of their parents, a child can achieve their goals, build self-esteem, and furthermore grow into a respectable, functioning member of society. Conversely, a lack of love and support can result in a less encouraging outcome. Low self-esteem and a negative self-image are not uncommon characteristics of a child raised in a loveless home. Children look up to their parents not only as authority figures, but as role models. However, there are times when a parent does not do an adequate job of filling the position of the role model, so children may search for another elder to look up to and admire. Ultimately, it is nearly necessity for a child to have an authoritative role model in their lives, and much of what that child believes, loves and respects, is passed on to them by that person. This theme is not only apparent in society today but can also be found as a basis for many great novels and p lays. In the novels, See the Child written by David Bergen, Childhood by Andre Alexis, The Last of the Crazy People written by Timothy Findley, and the Shakespearean play Hamlet the parent child relationship is not only discussed but also analyzed and questioned. It is apparent, in these works, that the attitudes regarding respect, values, morals, personal relationships and communication are passed on from parent to child. A parent’s influence during childhood, whether good or bad, has an astounding effect on the development of the child. Learning to respect themselves and other people is a lesson every child must learn. By witnessing the way that their parents treat other people, children learn what is, and is not socially acceptable behavior. As a result of this, if the parent is disrespectful to the child, the child will most likely be disrespectful in return, as it is how they have learned to deal with...

Rubber and Alternatives essays

Rubber and Alternatives essays A forebearer to the rubber industry has been in existence since 1876 when an Englishman, Henry Wickham, returned to England from Brazil with rubber tree seeds he had gathered for germination. However, societys use of rubber predates that existence by almost 3500 years. The MesoAmericans were known to have used the latex produced by the rubber tree for a variety of purposes, including the making of rubber balls that they would use for games and entertainment. Currently, of course, the rubber industry creates a wide variety of products for which rubber is incorporated. The rubber industry not only continues to employ the latex produced by the rubber plant to produce such products, but it has also been able to add polymer blends to enhance that production. The use of polymer blends is an effective method for altering the performance of polymer materials and is widely employed in engineering plastics, rubber and fiber materials (Chiu, Tsai, 2006, p. 89). Adding polymers to the rubber provides an even more durable product and enhances the usability of natural rubber (NR) as compared to the polybutadiene classification of rubber (BR). Natural rubber is classified as rubber that is derived from natural ingredients, while polybutadiene rubber is classified as containing additives to enhance certain qualities. Chius study of the differences between the two classifications of rubber provides evidence that Natural rubber...has certain advantages, such as flexibility but the same study shows that some of its properties fall short in certain applications, such as oil resistance, air permeability, ozone resistance, compression set and thermal aging resistance (Chiu, p. 89). BR can be classified as one of a number of synthetic rubbers. There are a number of reasons why the rubber industry has found it necessary to develop these alternatives to using natural rubber. Those re...

Glory The Movie

Glory The Movie GLORY Film review by Sean Lagace Ethnic Studies The ultimate heroic legend that contributed more than just a live is without doubt, Colonel Robert of the Fearless 54th regiment. Throughout young Robert's life he guided his path through the eyes and dreams of his notable father, but this unexpexted young man did not expect such a duty as well as honor to the Americans whom he served. The 54th was previewed as blacks who could not stand up to the white mans war but in the end expressed what this so called white mans war was truly fought for. The determined black men who entered the 54th came to it with a smile expecting equality in warfare as well as wages, which neither was properly provided. Robert's emotions along with the love that he felt for the regiment soared him throughout the newspapers for his command of materials such as shoes and clothing, as well as honesty, respect, and bravery by putting his own life on the line so one day the states may become united as one.Expedicià ³n de Robert Falcon Scott en el Polo Sur ...Many of the black soldiers who were shown hatred and betrayal through out their lives doubted Robert's words of honesty and promise. It was until that day the shore lines of Fort Wagner where blacks and whites for the first time stood as one with each other to obtain that meaning of equality. That single word "equality" brought courage to the 54th that morning while their lives flashed before them while the most arousing gleam of light began to approach over the sea, each of those men in the 54th knew that this day is worth more than a single life. This day meant freedom will soon ring upon every mountainside. To Colonel Robert and the others who found themselves looking right...

A critical investigation of the effects of using different learning Essay

A critical investigation of the effects of using different learning styles in swimming in KS1 - Essay Example The activity of swimming is a preventative learning experience that not only teaches a sport to children, but prepares them for the dangers of water Even though it may seem that water is a benign space, the truth is that it accounts for a significant number of deaths per year. Cultural disparities in infrastructure has caused some groups to have less access to swimming, thus putting them at higher risk for incidents. Swimming is also a social space, a place in which a natural hierarchy is developed and in which an unspoken set of rules govern behavior. Therefore, in creating curriculum that includes swimming, a social, safety, and culturally relevant system of skills is given to those participating in the educational venue. The ASA School Swimming Strategy Because of the many reasons for the advantages of having a swimming educational curriculum, it is crucial to critically evaluate the nature of swimming instruction as supported by the state. The ASA has identified four key elements that should be addressed where swimming is concerned: To ensure that everyone has the opportunity to learn to swim To ensure that everyone has the opportunity to enjoy swimming or water based fitness activities for health and fun throughout their lives To ensure everyone achieves their different personal goals throughout their lifetime To ensure we achieve gold medal success on the world stage (ASA) The problem with these objectives is that they skip the most crucial objective, which is to provide instruction that asserts the safety issues that must be addressed where water is concerned. ... This is an odd construction of focal points for a strategy that intends to cover the needs of all the participants in the program. While the strategy lists this a secondary focus, that it is listed without the focus of safety included is a quandary. The WHO (World Health Organization) has determined that 400,000 to 700,000 people drown each year at a worldwide level. There are a great deal of issues that affect the nature of drowning potential, including race, age, sex and the participation in instructions on water safety and swimming. Because many areas do not have sufficient infrastructure to support swimming as an activity, drowning becomes a real threat (Hastings, Zaharon, and Cable 915). The strategy outlines ways in which it helps schools systems to meet the criteria that are listed in different programmes. One of the programmes is the â€Å"Every Child Matters† programme that supports the idea that schools should be a place in which life long skill sets and protections are created so that the child has the best possible chance at a good outcome as an adult. Swimming, according to the ASA helps to provide this programme with some of its goals through achieving systems that create activities for extended school programmes so that there are places for children to go outside of the regular school time period (ASA). Again, this does not address the nature of the contribution of water safety that will provide further protections and skill sets that can save lives. Other programmes such as â€Å"Aiming High for Young People† and â€Å"Physical Activity and Sports Strategy for Young People† are also addressed to emphasize the importance of swimming as an activity, rather than providing a skill set for safety (ASA). The problem with simply

Text messaging while driving persuasive speech or Presentation

Text messaging while driving persuasive - Speech or Presentation Example Use of mobile phones while driving is a big form of distraction for drivers and the risk of accidents is more heightened if the driver is using a mobile phone. Texting while driving requires the driver to change his focus from the road to the mobile device he is holding in his hand, it also needs the driver to use his hands to read or send a message. A study conducted showed that most drivers spent up to four hundred percent time not concentrating on the road while texting as compared to when they are not (Hosking, Young & Regan, 2006). It has also been proven that not only does the youth text more while driving, but it also males who are more susceptible to this behavior than females, despite the fact that women are generally known to send more texts as compared to men, texting while driving has now replaced drunk driving on the top slot of motor vehicle accidents. One can certainly say that texting while driving is the cause of many deaths, it takes a minor miscalculation to cause or be a part of a fatal motor vehicle accident. Texting while driving distracts which leads to lack of concentration when one is behind the driving wheel. Being distracted while on the road means can involve one taking their eyes off the road, taking their hands of the steering wheel or taking their mind from what they are doing. Texting while driving involves all three and that is why it is now the biggest killer on the roads. 3,331 people died in 2011 because of a distracted driving while another 384,000 were sustained injuries. In the United States of America, thirty one percent of drivers between the ages of eighteen to sixty four admitted to texting while driving. The amount of time that one is distracted from the road while texting is the cause of concern, this is due to the fact that, texting takes more attention and more time is needed to accomplish it. The amount of distraction time is directly related to the chances of incidents increase and fatal the accident can be. Acco rding to the laws of the United States of America and other countries as well, texting while driving has been banned, therefore making it illegal to be caught engaging in the said activity. Any driver caught in the act of texting while driving is punished under the law enacted in the country (Centers for disease control and prevention, 2013). The death toll is rising every year due to this issue and it has therefore necessitated steeper measures to be taken against anyone involved. Texting while driving is an even bigger issue if the people concerned view it as socially acceptable. If a driver tends to think that is acceptable among his peers and social circle to text while driving, he will be more inclined to do it than resist the urge. The social influence is very strong while pertaining to this issue, if a person believes that the people he relates with often would text while driving, he is then more likely to do it as well. The youth are strongly influenced socially and this mig ht be the reason behind the rise in cases of teenage death while texting and driving (Walsh & White, 2007). A teenager looks for approval especially from his or her peers, the fact that the youth seem to have accepted this behavior as right, more of them will participate in it without a

Information Security Topic Essay Example | Topics and Well Written Essays - 750 words

Information Security Topic - Essay Example s serve to secure different aspects of Information .In the following article one such method to secure network called â€Å"Access Control List† would be studied and an attempt would be made to understand what level of security is achieved through its implementation. INTRODUCTION: Access Control list (ACL) at a very basic level set to define and control the various permissions that can be attached to an object .The object can be a software program like yahoo messenger, a network service like FTP, a file, sound card, other programs, the network, a modem, and so on and so forth. Access means what kind of operations can be done on these objects. Examples include reading a file, writing to a file, creating or deleting objects, communicating with another program, etc. Access Control List defines who is allowed to use that software/service and what operation can he perform on that software/service for example ACL would define who are the users who can use Yahoo messenger and whether they can use it to send files or albums through it or simply chat on it. At a very basic level they mean â€Å"An explicit set of permissions for users (or groups of users) detailing who can access specific items.† [2] CAPABILITY/ kind of security achieved : access control lists limit the access to information to the desired or permitted users . It also sets to establish privileges and permissions that a permitted user would have on the objects. An access control list can be visualized as a list containing permissions attached to an object . The list specifies who or what is allowed to access the object and what operations are allowed to be performed on the object. In a typical ACL, each entry in the list specifies a subject and an operation: for example, the entry (Bob, delete) on the ACL for file ABC gives Bob permission to delete file ABC. How ACL Work when a subject requests for an operation, the system first checks for the entry of the subject in the list in order to determine

Social influencing factors Essay Example | Topics and Well Written Essays - 2500 words

Social influencing factors - Essay Example The element of social grouping is known to encompass small groups, economic status and social roles. A few of such kinds of groups are deemed to pose a direct form of manipulation or control over a particular individual. For instance, reference groups are considered to act as direct as well as indirect kinds of assessment or orientation in developing an individual’s beliefs or approaches which in turn deliberately influences the purchase decisions considered by those people (Te’eni-Harari, 2010; Armstrong & et. al., 2005). Reference Groups From a theoretical perspective, groups are found to exert influence on various individuals and are generally regarded as reference groups. Individuals are known to make use of pertinent groups for the purpose of a specification either as an indication or an orientation in opposition to which the individual is evaluated. The degree of manipulation with regard to the reference groups posed on the behaviour of the individuals is known to be frequently made apparent in relation to the kinds of products as well as brands bought by individuals. Consumer behaviour is considered to be the reflection of the sum of consumer’s decisions concerning purchase, utilisation and disposition of products or services over time. The pattern of purchasing behaviour denotes more than just the method of how an individual decides upon consuming tangible products. It also includes other aspects such as obtaining ideas or opinions from friends concerning the use of services (Arnould & et. al., 2004). It is in this regard that referents who are known to possess higher extent of authority, for instance those with assumed proficiency, are expected to often act as influences on the basis of information sources for hesitant or ignorant consumers (Eszter, 2008). Conversely, the utilitarian form of influence is supposed to get replicated in the requirement for psychological associations in terms of the specified reference group. It has be en further mentioned in this regard that the utilitarian related influence tend to stand for the idea with regard to normative influences. For instance, teachers, peers and parents are considered to be the normative referents offering prospective consumers approaches, customs and values with the help of a direct form of interaction (Childers & Rao, 1992). The behavioural pattern of the consumers is known to relate to the process of understanding the purchase related decision-making by the consumers (Kotler, 2003). With regard to the above mentioned context it can be understood that the aspect of the buying related pattern of the consumers is also explained to be the familiarity of the groups, individuals or organisations along with the procedures that are implemented for the purpose of choosing, protecting, utilising and disposing of the selected services, ideas, products and experiences in order to satisfy the requirements as well as the influences of the mentioned procedures posed to the society overall as well as the consumers. Thus, it can be conclusively identified from the stated explanation that a particular behaviour is triggered for a specific individual or with respect to a definite group owing to which it can be discerned that social aspect is amongst the factors that tend to greatly affect the purchase

Case study Essay Example | Topics and Well Written Essays - 1750 words - 15

Case study - Essay Example The ability to survive environmental factors will depend on the organizational ability of a given firm. The organizational factor of O.C Tanner transformed and enhanced its growth. The external environment of the organization is based on hierarchy. The management plays an important role in essential decision making process. On the other hand the available 1900 workers develop the internal environment. The effective nature of the internal environment will be evaluated by the amount and quality of output. In this case the nature of Tanner management to organize the sizeable staff and ensure they produce according to their ability. McAuley et al (2007) highlight the essence of post- modernity theory where the output of a given firm determines the nature of organization. In this case the transformational nature of O.C Tanner from a single production line to a multi production company and the growth in terms of labor indicate their successful organization based on the post- modernity organization theory. The levels of output and the efforts inserted by the management indicate how an organization could benefit from a stable internal environment (McAuley et al, 2007) . On the other hand the experience laid down by the owner indicates the ability to use the existing environments to produce best on their ability. The availability of a stable environment implies division of labor along the environment. O.C Tanner based its organization based on managerial and subordinate basis. In this case allowing the management to coordinate the activities of the internal environment and ensure it relates well with the eternal environment. The demand of the external environment is what caused the 10% sales increased. The labor force available divided based on department would indicate the coordination and corporation needed within the environment. According to Daft (2010) the form of organization is based on mechanistic organization system. The structure indicates

Social influencing factors Essay Example | Topics and Well Written Essays - 2500 words

Social influencing factors - Essay Example The element of social grouping is known to encompass small groups, economic status and social roles. A few of such kinds of groups are deemed to pose a direct form of manipulation or control over a particular individual. For instance, reference groups are considered to act as direct as well as indirect kinds of assessment or orientation in developing an individual’s beliefs or approaches which in turn deliberately influences the purchase decisions considered by those people (Te’eni-Harari, 2010; Armstrong & et. al., 2005). Reference Groups From a theoretical perspective, groups are found to exert influence on various individuals and are generally regarded as reference groups. Individuals are known to make use of pertinent groups for the purpose of a specification either as an indication or an orientation in opposition to which the individual is evaluated. The degree of manipulation with regard to the reference groups posed on the behaviour of the individuals is known to be frequently made apparent in relation to the kinds of products as well as brands bought by individuals. Consumer behaviour is considered to be the reflection of the sum of consumer’s decisions concerning purchase, utilisation and disposition of products or services over time. The pattern of purchasing behaviour denotes more than just the method of how an individual decides upon consuming tangible products. It also includes other aspects such as obtaining ideas or opinions from friends concerning the use of services (Arnould & et. al., 2004). It is in this regard that referents who are known to possess higher extent of authority, for instance those with assumed proficiency, are expected to often act as influences on the basis of information sources for hesitant or ignorant consumers (Eszter, 2008). Conversely, the utilitarian form of influence is supposed to get replicated in the requirement for psychological associations in terms of the specified reference group. It has be en further mentioned in this regard that the utilitarian related influence tend to stand for the idea with regard to normative influences. For instance, teachers, peers and parents are considered to be the normative referents offering prospective consumers approaches, customs and values with the help of a direct form of interaction (Childers & Rao, 1992). The behavioural pattern of the consumers is known to relate to the process of understanding the purchase related decision-making by the consumers (Kotler, 2003). With regard to the above mentioned context it can be understood that the aspect of the buying related pattern of the consumers is also explained to be the familiarity of the groups, individuals or organisations along with the procedures that are implemented for the purpose of choosing, protecting, utilising and disposing of the selected services, ideas, products and experiences in order to satisfy the requirements as well as the influences of the mentioned procedures posed to the society overall as well as the consumers. Thus, it can be conclusively identified from the stated explanation that a particular behaviour is triggered for a specific individual or with respect to a definite group owing to which it can be discerned that social aspect is amongst the factors that tend to greatly affect the purchase

Freedom Fighter or Terrorist Research Paper Example | Topics and Well Written Essays - 1500 words

Freedom Fighter or Terrorist - Research Paper Example Many resistance organizations have been put on the official list of terrorist organizations of the United States and among these are Hezbollah and Hamas. Among Palestinians, members of these organizations are considered to be freedom fighters who are fighting for the liberation of their homeland. Hezbollah and Hamas have been fighting against Israel for decades and this has mainly been because of Jewish occupation of lands that are believed to be legitimately Palestinian. As a result, these organizations have come to gain a reputation of being the only legitimate defenders of Palestinian interests in a world which many Palestinians believe has abandoned them. Hezbollah is based in Lebanon and has been an active participant in the affairs of this country for decades as a representative of the Shia sect. with massive funding from Iran, this organization has been able to develop an armed wing which is extremely competent and has managed to hold its own against the far superior Israeli a rmy (Saad-Ghorayeb 168). This can be attested through its performance in the 2006 Israel-Lebanese war where Hezbollah played a significant role in ensuring that the Israeli military did not get a foothold in Lebanon. In some cases, Hezbollah has been praised for ensuring that, according to some analysts, that the war became so costly for Israel that it had to withdraw from Lebanon. It was after this war that Hezbollah’s credibility within Lebanon in the twenty first century was firmly established in the political sphere where this organization has become an active participant. While Hezbollah is still considered to be a terrorist organization by some western states, especially the United States, it has managed, through its popularity, to successfully field candidates in Lebanese elections. A result of its involvement in politics has been

Customer perspectives revisited Essay Example for Free

Customer perspectives revisited Essay When a business loses the drive to pursue and retain customers, it loses its soul and therefore the right to exist. No business can function, thrive or prosper without a reliable customer base. In the customer perspective theory BSC makes it clear that it is not only essential to know who the target customers are and how a business can better serve that customer base. The BSC identifies three primary ways of providing services to customers in the Balance scorecard system. Operational excellence emphasizes low prices, and convenience ( Nevin 2003). Product leadership focuses on providing the  best product in the market. In customer intimacy the business stresses the development of long term relationships with the customer, doing whatever is necessary to know what it is that the customer truly wants. It does so while maintaining as much knowledge as possible of its customers. The reason for these efforts in acquiring superior customer knowledge comes down to the point that the businesses are attempting to provide as much satisfaction to the customers as possible. The other reasons include customer loyalty and the need for more market share. (Balancedscorecard. org. ) INTERNAL PROCESS PERSPECTIVE REVISITED: This area focuses on identification of the things that would need to be done in order to continue to add value to the customers and ultimately to the shareholders (Nevin 2003). The internal process aims to serve the customer and increase the total value of the organization, as well as keep record of the companies progress. The team’s objective is primarily to develop better products, to find better ways of manufacturing better products. To find better ways of delivering their products, and to find better ways of delivering better services after the products had been delivered. LEARNING AND GROWTH PERSPECTIVE REVISITED: This may actually be the most important aspect of the entire process. Organizations would get as far as their employees could take them. A team that lacks knowledge may not be able to provide the necessary services required by the customers. Therefore genuine effort must be made to keep employees abreast of necessary information. And that is what the learning and growth perspective tries to define. It emphasizes that information be made available to the employees. It requires the employees skills be as sharp as necessary. It does not want employees to be ignored. Again the key here is that any organization would only go as far as the employees could take it. With adequate care and education, employees can only do better for the company. It is important to point out that the BSC system does not ignore the financial perspective. But the key is that when a company has satisfied the other objectives, that company stand a pretty good chance of doing well financially. BALANCE SCORECARD AS A STRATEGIC MANAGEMENT SYSTEM: Obviously putting a business and management strategy is important, but no strategy will function if it does not actually get implemented. So the first step in resolving the  issue of non-implementation, is to identify what the potential problems towards implementation may be, and then address those issues. According to fortune magazine (1999) about 70% of strategies are poorly executed, so how can it be executed better. Both the team and the management must pay attention to the four barriers: the vision barrier, the people barrier, the resource barrier, and the management barrier. (1) VISION BARRIER: To overcome the vision barrier, employees must not be kept in the dark. The BSC wants management to be very clear as to what the vision is. When possible place a figure on the  vision . For instance if the goal is to manufacture products without defects 90 % of the time, then it may be made clearer by stating exactly that. That figure of 90% translates the vision to a level that could not be misunderstood. Give the employees the appropriate knowledge base and strategic structure, that makes the entire strategic objective easier to follow. Management should facilitate a total understanding of the strategy and the whole structure in order to enable all the team members to fully understand the strategy and therefore work towards achieving it as a unit. (Kaplan Norton).

Conservative Government Welfare State: 1951-1964

Conservative Government Welfare State: 1951-1964 Why did the Conservative government of 1951 to 1964 expand the Welfare State? Introduction The underlying consensus at the beginning of the 1950’s, thanks to a growing sense of affluence, was that poverty was gradually being eliminated and levels of pre-war deprivation were something of the past that was reflected in a move towards fuller employment and the reallocation of resources directed towards the welfare state (see, for example, Rowntree and Lavers, 1951). There were, however doubts raised as to the reality of this optimism (Silver and Silver 1991: p. 148). Although post-war 1945 welfare provisions brought in by the Labour party may have led to the amelioration of poverty this, at the same time, had the affect of masking the fact that poverty was still a significant social problem (Titmus 1962; Macdonald 1963). Sections of the UK population thus still appeared to suffer from poverty (Harvey 1960). Interestingly, during the post–war Labour administration, the Conservative opposition voiced agreement with the inauguration of the welfare state because the Second World War had shown the benefits to be derived from collective effort. Such effort was subsequently reassigned to the organisation and planning of state bodies that helped promote opportunities throughout society (Silver and Silver 1991 p. 156). In this regard, when the Conservatives regained power in 1951, they were already predisposed to take a positive stance towards Attlee’s welfare reforms not least because the Labour government had been quite moderate in its general outlook (Morgan 2000, p. 8). Moreover, immediately after the end of the Second World War the Conservatives had expected to be returned to power but the Labour party had instead been elected. This was thought to be because the Conservatives were regarded as the party of war whereas Labour appeared to be better placed to deal with post-war social reconstruction. The Conservative Period in Office and Attitudes to Welfare On coming to power in 1951, the Conservatives under Churchill (who retired in 1955) were expected to â€Å"roll back the welfare state† but, as a result of the post-war political consensus, were not inclined to reverse the welfare reforms of the previous Labour government. In fact, the Tories were keen to demonstrate that they were capable of administering the welfare state as well, if not better, than the Labour party (Lehmberg and Heyck 2002). This was despite those in the Conservative party, such as Thornycroft, who were against such a policy (Bridgen and Lowe 1998). Furthermore, the Tories continued to hold to the â€Å"one nation† ideal of Disraeli and Baldwin. Having said this, the Conservatives tended to allow state control to be ceded somewhat to the demands of a market economy causing a rupture to open up between the needs of welfare and economic imperatives. In this respect, they also denationalised the steel industry and road haulage system. And some changes to Labour policy were enacted with more of a bias towards private finance in certain sectors of welfare but all the Tory leaders of the period were keen to uphold social peace and, in this regard, the trade unions were treated with respect (More 2006, p. 164). Churchill, in particular, with memories of the trade union riots in 1910 and the General Strike in 1926, wished to rule over a harmonious land (Morgan 2000, p. 9). Eden (prime minister from 1955-1957) had also been a â€Å"one nation† politician who had previously stood down from Chamberlains administration. Douglas-Home as the last Conservative prime minister (1963-1964) of this administration also believed in non-confrontational politics. The Conservative party’s attitude to welfare from 1951 to 1964 has been referred to as a wet-dry cycle by Willetts (1992). The dry period is deemed to have occurred between 1951 and 1957 that involved containing the welfare state. In fact, housing expenditure actually increased from 1951 to 1954 yet welfare benefits hardly kept up with the inflation rate and means tested national assistance declined in value in comparison to earnings (Atkinson, 1969 p. 20). Moreover, spending on health care also came under restraint (Webster, 1996 p. 6). This may have been connected to problems with the UK’s balance of trade in 1952. 1954, however, saw the end of austerity and rationing that was to lead the way to the â€Å"feel good† factor. Fortunately, international economic events began to weigh in Britain’s favour in relation to the terms of trade that meant more could be spent on welfare projects without damaging the value of sterling (Porter, 1999). Churchill had te nded to leave domestic affairs to the Chancellor of the Exchequer, R. A. Butler, who was keen to continue with the welfare policies of his Labour predecessor, Gaitskell, leading to what has been termed â€Å"Butskellism.† Churchill’s successor, Anthony Eden, took a similar line in renouncing laissez-faire economics as the arbiter of social affairs (Lehmberg and Heyck 2002 p. 252). However, after 1957 and during the â€Å"wet period†, Harold Macmillan’s (prime minister from 1957 to 1963) â€Å"middle way† saw the welfare system again undergoing expansion.[1] This was reflected in the increasing prosperity of the country and the move towards full employment. It was during this period that the existing Chancellor of the Exchequer, Peter Thorneycroft, resigned in response to Macmillan’s unwillingness to reduce public expenditure. Importantly, Macmillan, had already helped frame the Tory’s policy on social reform during the 1930’s, which was influenced by the high unemployment rate of this period, and was therefore disposed to continue with Butskellism and a managed economy. In this respect, Macmillan has been referred to as the quintessential moderate (Morg an 2000, p. 9). In fact, Macmillan seemed to have been successful in wooing many working class voters to the Conservative cause that was exemplified in the statement â€Å"you have never had it so good.† Macmillan’s policies therefore led to an increased acceptance of the need for a managed economy, full employment and the necessity of welfare. The Tories were split by two opposing forces; one where national economic efficiency was to be enhanced as opposed to improvement in opportunities and living standards of those at the lower margins of society. This necessitated reduced taxation and incentives to promote individual enterprise and increased investment in housing and education to ensure an appropriate workforce. The question arose, however, as to what extent should the market or central government dictate the course of events. National efficiency was, at the time, regarded as crucial in order to prevent any further reduction in the UK’s economic prowess. Yet raised public expenditure was deemed necessary to improve social assistance to those on lower incomes that would serve to narrow the continuing disparities in wealth. In response to the latter, the amount spent on welfare gradually increased during the Conservative term in office from 14% to approximately 16% of national income. The Hospital Plan of 1962 also saw a move towards greater investment in the NHS and in 1959 insurance contributions became linked to earnings to provide the basis for a state pension. Most of these initiatives, however, were predicated on the idea of the â€Å"opportunity† state where the government provided the conditions allowing individuals to have greater opportunities and equality to succeed in society (More 2006, p. 165). In this way, Macmillan thus sought to balance the needs of the economy with a more just welfare system. Conclusion The main reasons why the 1951-1964 Conservative government chose to continue with and, to some extent, improve the welfare state had to do with: The previous experiences of key Tory politicians with the divisiveness relating to social issues of the pre-war years. The coming to power of the Labour party after the end of the Second World War suggesting that the electorate was ready for a new start and wanted to rectify the social failings of the first half of the 20th century. The Tories had seen the benefits of this policy and therefore wanted to continue with the system to realise a â€Å"one nation† objective. The growing prosperity of the country together with almost full employment, especially during the latter part of the 1950’s, meant that welfare was more affordable. A realisation that poverty continued to be a problem in particular areas and social situations. The recognition that social policies, especially in areas of health, education and social security, could benefit the economy. The fact that Macmillan had been re-elected with an increased majority in 1959 was evidence that such a policy had been successful and should be extended. The need for a â€Å"middle way† to be struck between the needs of the economy and the demands relating to welfare and poverty. A positive welfare policy created the conditions for an â€Å"opportunity† state making the economy more dynamic and flexible. Although Conservative policies had led to improvements in economic prosperity during their period in office, this was accompanied by as â€Å"stop-go† economy that had led to the UK falling behind foreign competitors leading to the impression that forward looking ideas were in short supply. The coming to power in 1963 of the titled Douglas-Home only served to reinforce this impression and the Labour party were returned to power in 1964 with Harold Wilson as prime minister. References Atkinson, A. B. 1969. Poverty in Britain and the Reform of Social Security. Cambridge: Cambridge University Press. Bridgen, P. and Lowe, R. 1998. Welfare policy under the Conservatives 1951-1964. Kew, UK. Public Record Office. Macdonald, D. 1963, Our Invisible Poor. The New Yorker Magazine. January 19. More, C. 2006. Britain in the 20th Century. Harlow: Pearson Education. Morgan, K.2000. British Political Culture Since 1945 – Consensus, Protest and Change. pp. 4-22 In, The Great, the New and the British: Essays on Postwar Britain. A. Ribberink. and H. Righart. (eds.) Instituut voor Geschiedenis: Utrecht. Harvey, 1960. Casualities of the Welfare State. Fabian Tract (London) No. 32. Lehmberg, S. E. and Heyck, T. W. 2002. A History of the Peoples of the British Isles. London: Routledge. Porter, D. 1999. Juggling with Welfare and Greatness: Britain under the Tories, 1951-64. History Review. p. 28 Rowntree, B.S. and Lavers, G.R. 1951. Poverty and the welfare state: a third social survey of York dealing only with economic questions. London: Longmans. Silver, H. and Silver, P. 1991. An educational war on poverty: American and British policy-making 1960-1980. Cambridge: Cambridge University Press. Titmus, R. M. 1962, Income, Distribution and Social Change. Toronto: University of Toronto Press. Webster, C 1996. The Health Serivices since the war. Vol. 2. London: HMSO. Willetts, D. 1992. Modern Conservatism. London: Penguin. 1 Footnotes [1] Macmillan’s book â€Å"The Middle Way† published in 1938 based on his experiences of mass unemployment in the north east of England set out his political outlook that combined some market oriented principles with public control that helped secure a sustainable economy for the benefit of a greater swathe of the population.

Fly Away Peter :: essays research papers

Dear Journal Jim, Jim, Jim - thinking about the senseless murder of Jim by men who never knew him or disliked him except for his nationality. I began to realise that the world is changing everyday and I can’t stop it. I started to stroll down the undulating dunes of the gold coast towards the vast desolate beaches. My feet sunk down into the sand and the thousands of tiny white sand grains slipped down into my shoes. I reached the pounding shore and lay my equipment on the ground. Jim, Ashley and I where completely different people in terms of our social standing’s but our undying love and compassion for the birds brought us together. Nothing could take that from us. All I could think of is, â€Å"What am I doing,† on this sphere they call Earth, â€Å"why am I here† and more importantly why was Jim taken off this planet. Is life a metaphor for something bigger and if so, what is it? There is some comfort that I feel knowing that Jim has gone to a better place, a place that he knows is a sacred haven. As I looked at the perfectly formed white and peaceful dunes stretching endlessly along the coast I think of how transcendental and peaceful the beach is compared to where Jim was before he died. When I think about the waste and lives that this war has ravaged, I feel like yelling out. I contemplate about how upset Jim’s father was when I saw him and I couldn’t bear it, I felt like breaking down and weeping.   Ã‚  Ã‚  Ã‚  Ã‚  The waves are the most perfect creation of God; the ocean is one huge swell that rushes towards of beachfront, searching for a special place were they might show their power and life purpose. They may spend a lifetime roaming the ocean and when they finally reach the shore, their force spent and not even a single man may see it, and if so, is it a wasted wave? The power, force and beauty of those waves last only a few seconds and yet how many humans appreciate those seconds. These thoughts that were roaming around in my head made me think of Jim and his life. To me, Jim’s life was a short but significant one. Where he touched so many of us, but mostly Ashley’s and I. Whenever, I think of the first time I met Jim, I visualise a man who seemed so confident and always had his own firm opinions. Fly Away Peter :: essays research papers Dear Journal Jim, Jim, Jim - thinking about the senseless murder of Jim by men who never knew him or disliked him except for his nationality. I began to realise that the world is changing everyday and I can’t stop it. I started to stroll down the undulating dunes of the gold coast towards the vast desolate beaches. My feet sunk down into the sand and the thousands of tiny white sand grains slipped down into my shoes. I reached the pounding shore and lay my equipment on the ground. Jim, Ashley and I where completely different people in terms of our social standing’s but our undying love and compassion for the birds brought us together. Nothing could take that from us. All I could think of is, â€Å"What am I doing,† on this sphere they call Earth, â€Å"why am I here† and more importantly why was Jim taken off this planet. Is life a metaphor for something bigger and if so, what is it? There is some comfort that I feel knowing that Jim has gone to a better place, a place that he knows is a sacred haven. As I looked at the perfectly formed white and peaceful dunes stretching endlessly along the coast I think of how transcendental and peaceful the beach is compared to where Jim was before he died. When I think about the waste and lives that this war has ravaged, I feel like yelling out. I contemplate about how upset Jim’s father was when I saw him and I couldn’t bear it, I felt like breaking down and weeping.   Ã‚  Ã‚  Ã‚  Ã‚  The waves are the most perfect creation of God; the ocean is one huge swell that rushes towards of beachfront, searching for a special place were they might show their power and life purpose. They may spend a lifetime roaming the ocean and when they finally reach the shore, their force spent and not even a single man may see it, and if so, is it a wasted wave? The power, force and beauty of those waves last only a few seconds and yet how many humans appreciate those seconds. These thoughts that were roaming around in my head made me think of Jim and his life. To me, Jim’s life was a short but significant one. Where he touched so many of us, but mostly Ashley’s and I. Whenever, I think of the first time I met Jim, I visualise a man who seemed so confident and always had his own firm opinions.

The Americans with Disabilities Act is Only the First Step Essay

The Americans with Disabilities Act is Only the First Step The United States of America is founded upon the groundwork that "all men are created equal." America is also viewed as the "land of opportunity," as large numbers of immigrants enter the country in order to make a better life for themselves. These catch phrases used above are an honorable attempt to portray America as a land where everything is fair and everyone possesses a chance to succeed. These slogans, which we so easily state, do not tell the full story, however. Racism and prejudice abound in "the land of the free" and can be witnessed on an almost daily basis. The government endeavors to remedy the inequalities through programs such as the Americans with Disabilities Act (ADA), which is a noble attempt to present all people with a more equal playing field. This program, and others like it, are effective, but it is not the final solution that people often think it is. There is much to be done to gain equality, especially regarding the physically disabled in the work force. Th e ADA is a foundation upon which a greater sense of equality should be created. The Americans With Disabilities Act was passed in 1990. The ADA strives to guarantee disabled individuals protection from discrimination. Marjorie Baldwin defines a main principle of the ADA when she states, "One of the main objectives of the ADA is to improve the employment prospects of persons with disabilities by eliminating employer discrimination" (Baldwin 39). Under the ADA, a disabled person is one who is limited in one or more life activities by a physical or mental impairment. Through five titles of the act, disabled people are defended from being denied access to a job if they can meet the demands... ...m the government, and the disabled can then succeed and erase the stigmas of society, then true equality can be obtained. This government support is not simply protection from injustice, but a chance to compete equally with the rest of society. Works Cited Baldwin, Marjorie L. "Can the ADA Achieve Its Employment Goals?" Annals of the American Academy of Political and Social Science 25. 4 (1981): 39-62. Â   Charlton, James I. "Nothing About Us Without Us: Disability Oppression and Empowerment." Berkeley: Univ. of California Press, 1998. Â   Harlan, Sharon L. "The Social Construction of Disability in Organization." Work and Occupations 25.4 (1998): 420-425. Â   Kregel, John. "Why It Pays To Hire Workers with Developmental Disability." Focus on Autism and Other Developmental Disabilities 14.3 (1998): 132-135. Nation’s Health. 30.8 (Sept. 2000): 8-13.

Fashion Trends

Fashion Trends of Youth in Pakistan Consumer Behavior Chapter 1 Introduction * Fashion It’s not just an outfit that is the offer of fashion. Rather it resides in every corner of the present landscape. Our mobile phones, our cars, our kitchens, our choice of media, the places where meet our friends- all add to the meaning of fashion. Its not enough to wear the clothes, you have to don the lifestyle too. Fashion is a conceptual term though it covers almost all aspects of our daily life.Dress is very important facet of our personality and fashion in our dress and clothes have taken its step towards international market. The retail and wholesale sector in Pakistan was worth about $40 billion in fiscal year 2012, and has been growing at 5. 3% in real (inflation-adjusted) terms for the past five years, much faster than overall economic growth during that period. Parallel to this trend in consumerism,  Digital Marketing in Pakistan has also been on the rise which has resulted in th e  Fashion Industry (specifically formal and informal lawn brands), fast accepting this unique phenomenon.Also, with the Ramazan on the go; Eid approaching in the near future and summers near their destined end, many new clothing brands have gone active and are advertising their Eid collection and Summer Sales on Facebook vigorously. So much so, that as per my calculations, one in every ten recommendations/sponsored stories or ads I see, are related to a clothing brand. Whether it be established brands like Kayseria, Khaadi  and Gul Ahmed, or newly launched premium brands like Sana Safinaz or Asim Jofa, or relatively smaller designer names like Rang Ja, The Working Woman, Mariam Aziz and Echo ll can be found actively on Facebook. Fashion industry of Pakistan has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Late with the formation of fashion councils and education centers under th e enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, * Quick glance at fashion back in TIME The Swinging 60's The focus of the time was on fittings. Bell bottoms, hair pieces, narrow fitted shirts, narrow dupattas, heavy eye makeup for girls and side burns for men was order of the time.People in those times took influence from the actors whom they idealized. The Political 70's In 70's the political times changed. People turned towards patriotism. Cotton came in vogue and people were seen in loose kurtas called Awami Suits and Saris. The Materialistic 80's The 80's emerged from the drabness of the 70's and ushered in disco, glitz and glamour. People were indulged in their material instincts. In Pakistan, loose was â€Å"in† and tight was â€Å"out†. Glitter and glitz was trendy and simplicity took a back seat. Back To The East With 90's It was a time for the rival of our culture.Traditional costumes made a comeback. A lot o f embroidery, gharara, Sheirwani and Paishwaz were seen. Everyone wanted to look sleek and thin. The New Millennium â€Å"The Y2Kâ€Å" The year 2000 came with a bang moving people towards hi-tech and fast-paced living. The clothes too have become more streamlined and structured. The defined boundaries of eastern and western fashion have collapsed people wear no fuss Chinese trousers, cargo pants, iron easy cloth and manageable preferably short hair. Fusion is the call of this time * Interview with designers Maria B:Fashion is an extension of self ,an ___expression of individuality, of art and modernism- It has no borders or divides- Its passion and It is the constant evolution of society. Fashion is a form of ___expression on an individual as well as a social level—The general shift in Pakistan thank God! is towards intelligent broad-minded ideas and its now starting to reflect in the way that people are dressing up HSY: Fashion for me is your sense of living. It’s not only about dress, but it’s about you and what you live with. It can be your values and ethics, it can be everything around you. Nida ali:I think the average customer is price conscious, style conscious, trend conscious and the element of brand consciousness comes right at the end. Chapter 2 The Consumer Segmentation & Targeting In a broader view and unbiased analysis, the Pakistani fashion industry has certainly played a very constructive and optimistic role in building the fashion sense and fashion trends amongst all the age groups The target we have selected to conduct a survey on the changing trends in fashion scenario is a combination of both the genders from the age range of 15 to 35 years of age regardless of any income bracket from the educated community.This range can be justified with the projection of the following statistics. The income ranges depict that our target market is almost equally from all income groups and people do follow fashion regardless of incom e brackets in one way or the other. Our target market of research comprises of a major chunk from the age range of 21 to 25 years being 76%. While having smaller portions of age 15-20 and 26-30 with sizes of 14% and 10% respectively. The youth mainly the fashion seekers and followers are in the continuation of their education period.As, this is the age when fashion becomes a craze for them. 63% females are fashion conscious willing to participate in a fashion survey while 37% are from the male category of consumers. * Media of Approach The fashion consumer of today is constantly bombarded with different types of stimuli in different forms of advertising. Today’s fashion consumer is more sophisticated and demanding than the consumer of the past. Looking at history, fashion runways and fashion shows have been the biggest inspirations for the fashion industry.We have assessed from these facts that regardless of the rapid growth in new mediums of information search like online so urces of 13%, The traditional media is still more trustworthy for the consumer to attain the information they require for their shopping like Fashion shows & Exhibitions having 20%, Fashion Magazines 24%, TV Commercials 40% and Billboards 10% chunk respectively. Fashion magazines are an extension of the marketing departments of large fashion companies. For a designer, the fashion show is a way to broadcast ideas. It is a medium. The growing Online trend The growing trend of online queries and locating stores, if not e-purchases, have also seen a tremendous rise which is understandable considering  Ã‚  females make up 31% of Pakistan’s Facebook population of almost 7 Million and the age group from 18-34 years makes 76% of the said population. These stats quite clearly infer that  Digital has most certainly become an effective medium of  transforming  information and communicating with this industry’s target group. In addition to the remarkable customer service m ost of the fashion brands inPakistan are providing online, it is worthy to note that digital media has leveled the playing field for all brands, irrespective of their sizes. It has given all sorts of brands the leverage to promote themselves and explore social media marketing for their advantage, especially if traditional mediums like billboards, print ads, TVCs etc are out of budget. This graph represents the presence of facebook fans of various brands locally in Pakistan and worldwide as well. The appreciation of facebook and other social media networks as a tool of marketing is growing very rapidly in a very short time among our young generation.Considering these statistics, we can appraise the standing of these various brand among the consumers and their level of appreciation in the market. Keeping these stats and trends in mind, one can evidently conclude that digital and eventually mobile marketing has an immense potential for the Fashion Industry. If the growth trends continu e to move in the same direction and at a similar pace, there should certainly be no stopping social media marketing from making brands re-allocate  their budgets from traditional to online mediums. Chapter 3 Market Research * Problem StatementHow does the behavior of a fashion consumer changes with upcoming fashion trends? * Research Methods * Questionnaire We have gathered information from our target market with 30 questionnaires duly filled by the prospects from our target market at various places with different set of ideals for a broader perspective and analyzed the results. The questionnaire is attached. * Focus Group We conducted a focus group of 8 attendees from our target market and concluded healthy discussion on the concerned issue. The moderator guide of the focus group is attached at the end. Online Focus Group on FaceBook We have conducted a focus group online through the platform of facebook as we do realize that the major chunk of our target study is active on socia l media networks. * Interviews Our search also consists of the interviews from the fashion industry to gather an over view about fashion from the producers of this wave. * Mall Intercepts We have visited quite a few stores, brand outlets and malls surveying for practical encounters and recorded the views of some consumers in video and others in writing.Our surveys destinations included Suzy, Shirt & Tie Shop, Hyperstar at Fortress Stadium while some interviews were conducted on the streets there. * Boutique Survey We also encountered the people running those boutiques and assessed their perceptions briefly. Chapter 4 Consumer Behavior Consumer behavior is deeply influenced by the demographics and household structures, needs, emotions, values and personality, group influences, information processing and decision making along with purchase behavior. Consumers are becoming more demanding, which is forcing fashion retailers to provide the right product at the right time.Information and trends are moving around the globe at high speed, resulting in more options and thus the consumers shop more often. The consumers need for uniqueness forces fashion retailers to constantly renew their styles. * Culture In case of cultural preferences, we often see people with different style statements living in the same area or same people having same appearances living at areas with vast distances. This is a fact which projects the importance of presence of culture in our lives which we tend to follow in almost all walks of our life.The most followed culture is equally distributed among regional and family preferences with the health of 37% each. Most of the population tend to follow what is being pursued in their region for ages, for instance, in Pakistan, with many differences in lifestyle, we all still follow some basic similar values. On the other hand, if we take Family culture into account, it refers to the values we share with our family, the way we present ourselves based on our family background, living standards and lifestyle. 19% incorporate multiple cultures in their attire and appearance while 4% opts for Western style of dressing.Social Class Fashion reflects our society and our culture. likewise it reflects how people define themselves People tend to follow what is in and what is the wave of the present current in fashion. 44% of our participants from consumer market are inclined towards the ongoing trends, while another major chunk is attracted towards the designer cuts or brand for their choice of attire. Former categories comprise of the majority while small parts of the market follow Celebrity with 6%, 6% towards price, 6% of advertisements while 10% people go for friend’s advise and attire. * Consumer Behavior Model Involvement of senses (Touch, sight) When we judge the quality of an apparel, the foremost concern for the consumer is the quality of the product which is preferred by 50% even for the youngsters who do not really care for the long life of the products. Some follow View of the fabric and its name share the same standing of 17% while a greater appreciation of Brand name of 24%. * Personal Selection Factors * Hedonic consumption Value of a garment is being defined as an interactive partiality experience, and distinguishes a person’s experience of interacting with an object or event.Enjoyable experiences in a store reflect different types of hedonic values. Values are defined as consumer behavior that regards the emotional and fantasy aspect of consumers’ interactions with products. Comparing to its utilitarian counterpart, the hedonic shopping value is more personal and associated with playfulness and fun. For instance, it is fairly common that people shop for both utilitarian and hedonic grounds, as well as a positive mood can come from consumers following either type of shopping. A reason for consumers to go shopping can also be the possibility to socialize with their friends.An indi vidual’s set of values is very important regarding consumption activities. Many purchases are made because consumers think that purchasing products will result in reaching value-related goals. Shopping for clothes is considered recreational, satisfying and rewarding. Impulse buying is important to fulfill hedonic desires. There is an evident link between impulse buying behavior and hedonic shopping. Clothes purchased to satisfy hedonic needs seem to be chosen without planning and characterize an impulse buying event as can be witnessed like 50% of the buyers.Consumers are driven to hedonic shopping experiences by new fashion styles and brand image salience, which in turn motivates fashion-oriented impulse buying behavior. On the other hand, people who are rational in their decisions and finalize their action after going through all pros and cons. * Consumer Involvement * Motivation Clothing is referred to as specialty good since consumers often make the effort of seeking out the garment that they require. Motivational need can be both utilitarian and hedonic. The end state that the consumer has the intention to reach is the goal.How urgent the consumer wants to reduce the need depends on whether the need is hedonic or utilitarian, this is called the consumer’s drive. One indication of a need is a person’s want, which is created by a combination of cultural and personal factors. These statistics project the motivational elements which encourage a consumer to make a purchase. The most prominent motivator is an occasion or event which motivates 43% of the targeted sample. While, 20% are for Friends and 20% for family suggestions. Celebrity styles and icons attract and motivate 17% of our audience.Fashion-oriented impulse buying happens when consumers find a new fashion product and buy it due to the motivation to buy new products; products they did not plan on buying. Here we can see the level of motivation and the elements which influences a person to make a purchase. 40% are the impulse buyers who immediately opt for purchase with the product and the internal drive. The other major category observed in our survey was that of people who are motivated with advice of friends and family. This 46% require someone to support their choice.Two small classes of 7% being those who spent more tie and opt to search for further alternatives or more information about the item before making a purchase. * Motivational Conflict Approach-Approach According to our survey results, consumers often face Approch-Approch conflict when they have to choose between two dresses appealing them at the same level. Approach-Avoidance Another conflict of Approach-Avoidance also exists when a design attracts to a consumer at a designer shop but meanwhile price element restricts a particular customer. Level of Involvement Inertia: Inertia basically describes the low level of involvement towards the chosen product that either the consumer is willing to p ay an effort before purchase or not? In fashion industry, according to our survey some respondent’s level of involvement was low because they just go to any shop; strongly use their heuristics and mental short cuts to buy apparel. Cult: The second concept which also prevails in the fashion industry is that, a part of consumer’s level of involvement is also very high in terms of shopping clothes.Because they put a lot of exertion in choosing and purchasing outfit having a feel of passion and consider their apparel as a symbol of their individual personality. * Need Theory Implementation * Self Concept * Self Concept When clothes leave the fabric they are merely garments. It is not until the marketers get hold of them that they become fashion. Clothing and accessories express how we feel, how we see ourselves and how we wish to be conceived by others. When we buy clothes we buy an identity. Fashion constitutes an important societal part of the individual’s well-be ing.Through the right choice of clothing it is possible for an individual to improve his or her self-esteem and acceptance by other people. Identities and social roles appear through people’s choice of clothing and accessories. Clothes function as symbols that indicate status, gender, social group allegiance and personality. Fashion is a way of expressing oneself and it says a lot about the person. * Fantasy Clothes shopping is considered to be more attractive. It is a break from the normal routine and it is an opportunity for fantasy and self-expression.What we wear is a complete expression of who we are. The appearance is the first indicator of personality to be judged. We portray ourselves what we fantasize about our own personality following our ideals through our accessories, our choice of movies, the interior of our house and most prominently our attire. We judged from our sample that majority of our sample portrays themselves to be decent yet fashionable being 54% of t he whole sample depicting a major part of our culture. Secondly, 30% fashion consumers tend to portray themselves to be lively and energetic.Some 14% try to explicitly present themselves as an open personality and extrovert. A few demonstrate themselves to be shy and submissive. It’s not enough to be fashionable-one wishes to appear intelligent as well. * Gender Orientation â€Å"Modern marketing has relied on gender to help understand and explain consumers and their behavior. † Women see clothes as a mean for self-identity, whereas men focus more on functional benefits. Women see shopping as something recreational, it is important to emphasize the hedonic and experiential attributes of shopping.Women spend twice as long time in a shop as men and the typical window-shopper is a woman. Men and women think differently, and these gender-specific brain differences show a significant effect on how the individual absorb, process and retain information. The following Pivot Ta ble exhibits the relation of gender with the style they follow for their purchase with a graphical representation which is extracted from our Online Facebook survey. | Values| | Row Labels| Sum of Male| Sum of Female| Casual| 4| 8| Celebrity| 0| 1| Formal| 4| 3| Present day| 3| 12| Grand Total| 11| 24| | | Another Pivot Table is extracted from our survey which depicts the relation of gender with the inclination of consumer towards Price or Style conscious personality. | Values| | Row Labels| Sum of Male| Sum of Female| Price Conscious| 7| 9| Style Conscious| 4| 15| Grand Total| 11| 24| Men don’t buy fashion – they buy clothes Men are comparatively less sophisticated consumers of fashion than women. * Extended Self â€Å"Fashion is an extension of self and expression of individuality† All the possessions of a person add an extra glamour to the personality.These can be the clothes, accessories, cell phones or your jewelery which adds an extra charm to what you ide alize and portray about your personality. This extract shows the inclination of people towards various categories to embrace an additional appeal to their personality. This is clearly visible that clothes and shoes are the possessions that exhibits glamour and is the centre of attention for most of the youngsters being 37% each. While 14% go for jewelery, 6% for glasses, 6% for wrist watches and 7% opt for mobile phones as their charming accessory. Personality & Chosen Product MatchYour perception towards fashion is what you personality is regarding this particular field. This graphical representation clearly demonstrates the personality of our target youngsters in terms of fashion trends and their own self. Sober looks and Maturity is the dominant trait occupying 34%. * Product symbolization The Fashion Pyramid * Freudian Theory (diagram interpretation) [Id = Brain attack , Superego = Heart attack, Ego = A balance with heart on one and brain on the other side) (landscape) * Trait t heory Various distinct traits are associated with different fields of life projected by the consumer of that particular segment.Likewise many traits are associated with fashion industry and consumers monitoring and following the changing trends. For instance, it is suggested that people who are more communally oriented (a female trait) will enjoy shopping more because of their psychological identification with the communal nature of the task. * Product congruence & Consumer Lifestyle Loyal customers spend more each shopping trip, and are more time-conscious. Our clothes are often an expression of our spirit and character, so there is nothing wrong with finding a look that suits you and relying on it.Here the question is do consumers calibrate their wardrobe to better illustrate their present mood & personality to therefore show overall congruence and harmony? Well, a direct relation exists between the clothing you choose to wear and your overall personality in terms of congruency. A ccording to our one of the consumers view, â€Å"I have noticed that when I am feeling very energetic, and very outgoing, I will pick out clothing from my closet that resembles my mood: loud, and vibrant. Yellow t-shirts, red watch, etc. Meanwhile, other times, when I’m n a mellower and laid back mood, I will wear more toned down clothing, sometimes just a black tee-shirt and jeans. † Fashion is based on creating a need, where in reality, there is none. Fashion is a factory that manufactures desire. Pre occupation with fashion reveals a level of insecurity. It’s like they are worried about being judged. People obsessed with fashion feel that if they’ve changed their look, they’ve also evolved emotionally. They live in a state of being extremely conscious about their appearance. * Decision Making * Heuristics * Shopping Atmosphere * Post Purchase Satisfaction Product Disposal The product disposal is an important issue to be discussed as we keep on a dding accessories to our wardrobe and stuff it with articles. It is essential to know what consumers opt for after It is deducted that 75% people give their clothes to others which is a good indication of society. While 19% stuff it forever even if not in use. On the other hand. 6% completely destroy them. * Risks associated with new trends The elements of fashion not liked by the target youngsters can backfire and become a risk for the Fashion Brands. As, â€Å"The fashion industry is the ultimate fashion victim†Other Risks include: Chapter 5 Extract Chapter 6 Attachments Survey Questionnaire Fashion Trends in Pakistan I am a student of MBIT from IBIT, PU and this questionnaire is purely for research purpose and the information you provide help me gain better understanding of Changing Fashion Trends in Pakistan. The success of this research depends on honest answers so I assure that your response will be kept confidential. Tick the answer you prefer. SECTION 1: YOU C. Occupa tion? a) Student b) Job c) Business d) Other, Please Specify ___________ 1. A. Age? a) 15-20 b) 21-25 c) 26-30 d) 31-35D. Gender? a) Male b) Female B. Family Monthly Income? e) 15000-25000 f) 26000-35000 g) 36000-50000 h) Above 50000 E. How are you feeling today? c) happy c) excited d) sad d) depressed SECTION 2: YOUR FASHION 1. Fashion to you is: a) Looking cool and hipc) Comfort ability b) Looking sober and matured) A way to express my inner self 2. Which current fashion trend you love the most? _____________________________________________________________________ 3. Which fashion trend you hate the most? ______________________________________________________________________ 4. c) Present day fashion ) Celebrity Which fashion style/trend do you tend to follow when you purchase clothes? a) Formal b) Casual 5. Who is your ideal fashion personality? _____________________________ 6. What does your clothing portray about your personality a) Open Personalityb) Shy person c) Hip Hop d) D ecent e) Lively f) Bold 7. Which of your accessories adds glamour to your overall personality? a) Clothingb) Mobile phone c) Jewelry d) Shoes e) Wrist watches f) Glasses 8. What influences you the most when you buy clothes? a) Ongoing Trendsb) Designer/Brand c)Celebrity d) Pricee) Advertisementsf) Friends 9.How much are you willing to spend on one item of clothing from a new trend of fashion? a)1000-2000 b)2000-5000 c)5000-10000d)10000 & above 10. What would encourage you to try out new fashion and style? a) Celebrity’s Styleb) Friend’s Suggestion c) Family’s Suggestiond) An Occasion | 11. What do you mostly dislike about fashion? a) Changes quicklyb) Expensive c) Not suitable d) Turns into a craze 12. What is the most recently added item to your accessories? ____________________________ 13. Does a new trend influence your wardrobe? a) Yes b) Noc)Oftend) Rarely 14. Do you readily adopt new trends? ) Yes b) Noc)Oftend) Rarely 15. How do you judge a fabric? a)Touc hb) Viewc) Brand named) Fabric name 16. Are your purchases? c) Plannedb) Immediate | 17. What is your action when a dress or an accessory attracts you? d) Immediately buyc) Consult a friend or family member e) Search for alternativesd) Search for more information 18. Which kinds of shopping destination you buy most of your clothes from? a) Super markets and shopping mallsc) Fashion shows and exhibitions b) Designer boutiques & Brandsd) Bazaars 19. What are your cultural preferences in fashion? a) Family culturec)Western culture ) Regional cultured) A combination of trends from multiple cultures 20. What do you do after your purchase? i) When satisfied a) Refer others b) Feel achievement c) Repeat purchases from the same place ii) When dissatisfied a) Feel angry b)Tell others to avoid c) Never visit the same place 21. How do you dispose of your clothes a) Keep the item b) Destroy c) Give it to others to use 22. What would you mostly like to see in an advertisement? a) Pictures of the shop and locationc) Products available b) Information about the designer d) All the above 3. Which medium do you trust for your purchases? a) Magazinesd)Fashion Shows & Exhibitions b) Billboardse) TV Commercials c) Online Sources Moderator Guide I Thank you all very much for helping us and participating in our project research. What we are conducting is called a focus group. It is mainly a form of discussion among all of you on our research topic. You can agree, disagree on any point or you can just provide with a comment. You can also propose any new idea regarding the subject and you can freely express your views and opinions. This is just like a routine lounge talk.We request you to convey your point clearly and if possible one at a time to save from any confusion or misunderstanding. If any questions regarding the format of the focus group, you can ask ? Now, I’l explain the topic, we are here to discuss. That is The Changing Fashion Trends in Pakistan. Everybody today, is somehow associated with fashion either in favor or against. . Similarly, you all must be used to of decorating your wardrobe with latest fashion articles. Most of you would be used to of visiting various bazaars and malls for your clothing needs. And must be having your views and suggestions for this very industry.We are going to talk about the same. Before we start, if any one have any queries. Please do ask? Now friends , We’ll continue with our discussion Warm Up Questions:- 1. How much time do you spare for your leisure activities? 2. How much time in a month do you spent on shopping? 3. Do you consider shopping a source of entertainment? Specific Questions:- Current Scenario of Audience 4. Do you visit exhibitions for your purchases? 5. Do you consider fashion shows a source of latest updates for your fashion? 6. May I ask about your favorite places to shop? 7. What is your recently added item in your clothing? 8.Are you price conscious or style conscious? Reason of F ailure 9. What do you think is the main content of our Pakistani fashion currently being promoted? 10. What is that one factor that stops you from adopting a fashion trend? 11. In your opinion, what is the one major difference between ordinary and designer brand items? 12. When I speak of Fashion, What picture comes to your mind? 13. Now, what if the same product is being sold in a local and a designer brand, Which one you’ll prefer to buy? Why? I am really thankful to you all for this valuable effort and specially your time. Bibliography Solomon, M. R. Consumer Behavior. Fashion Trends Fashion Trends of Youth in Pakistan Consumer Behavior Chapter 1 Introduction * Fashion It’s not just an outfit that is the offer of fashion. Rather it resides in every corner of the present landscape. Our mobile phones, our cars, our kitchens, our choice of media, the places where meet our friends- all add to the meaning of fashion. Its not enough to wear the clothes, you have to don the lifestyle too. Fashion is a conceptual term though it covers almost all aspects of our daily life.Dress is very important facet of our personality and fashion in our dress and clothes have taken its step towards international market. The retail and wholesale sector in Pakistan was worth about $40 billion in fiscal year 2012, and has been growing at 5. 3% in real (inflation-adjusted) terms for the past five years, much faster than overall economic growth during that period. Parallel to this trend in consumerism,  Digital Marketing in Pakistan has also been on the rise which has resulted in th e  Fashion Industry (specifically formal and informal lawn brands), fast accepting this unique phenomenon.Also, with the Ramazan on the go; Eid approaching in the near future and summers near their destined end, many new clothing brands have gone active and are advertising their Eid collection and Summer Sales on Facebook vigorously. So much so, that as per my calculations, one in every ten recommendations/sponsored stories or ads I see, are related to a clothing brand. Whether it be established brands like Kayseria, Khaadi  and Gul Ahmed, or newly launched premium brands like Sana Safinaz or Asim Jofa, or relatively smaller designer names like Rang Ja, The Working Woman, Mariam Aziz and Echo ll can be found actively on Facebook. Fashion industry of Pakistan has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Late with the formation of fashion councils and education centers under th e enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, * Quick glance at fashion back in TIME The Swinging 60's The focus of the time was on fittings. Bell bottoms, hair pieces, narrow fitted shirts, narrow dupattas, heavy eye makeup for girls and side burns for men was order of the time.People in those times took influence from the actors whom they idealized. The Political 70's In 70's the political times changed. People turned towards patriotism. Cotton came in vogue and people were seen in loose kurtas called Awami Suits and Saris. The Materialistic 80's The 80's emerged from the drabness of the 70's and ushered in disco, glitz and glamour. People were indulged in their material instincts. In Pakistan, loose was â€Å"in† and tight was â€Å"out†. Glitter and glitz was trendy and simplicity took a back seat. Back To The East With 90's It was a time for the rival of our culture.Traditional costumes made a comeback. A lot o f embroidery, gharara, Sheirwani and Paishwaz were seen. Everyone wanted to look sleek and thin. The New Millennium â€Å"The Y2Kâ€Å" The year 2000 came with a bang moving people towards hi-tech and fast-paced living. The clothes too have become more streamlined and structured. The defined boundaries of eastern and western fashion have collapsed people wear no fuss Chinese trousers, cargo pants, iron easy cloth and manageable preferably short hair. Fusion is the call of this time * Interview with designers Maria B:Fashion is an extension of self ,an ___expression of individuality, of art and modernism- It has no borders or divides- Its passion and It is the constant evolution of society. Fashion is a form of ___expression on an individual as well as a social level—The general shift in Pakistan thank God! is towards intelligent broad-minded ideas and its now starting to reflect in the way that people are dressing up HSY: Fashion for me is your sense of living. It’s not only about dress, but it’s about you and what you live with. It can be your values and ethics, it can be everything around you. Nida ali:I think the average customer is price conscious, style conscious, trend conscious and the element of brand consciousness comes right at the end. Chapter 2 The Consumer Segmentation & Targeting In a broader view and unbiased analysis, the Pakistani fashion industry has certainly played a very constructive and optimistic role in building the fashion sense and fashion trends amongst all the age groups The target we have selected to conduct a survey on the changing trends in fashion scenario is a combination of both the genders from the age range of 15 to 35 years of age regardless of any income bracket from the educated community.This range can be justified with the projection of the following statistics. The income ranges depict that our target market is almost equally from all income groups and people do follow fashion regardless of incom e brackets in one way or the other. Our target market of research comprises of a major chunk from the age range of 21 to 25 years being 76%. While having smaller portions of age 15-20 and 26-30 with sizes of 14% and 10% respectively. The youth mainly the fashion seekers and followers are in the continuation of their education period.As, this is the age when fashion becomes a craze for them. 63% females are fashion conscious willing to participate in a fashion survey while 37% are from the male category of consumers. * Media of Approach The fashion consumer of today is constantly bombarded with different types of stimuli in different forms of advertising. Today’s fashion consumer is more sophisticated and demanding than the consumer of the past. Looking at history, fashion runways and fashion shows have been the biggest inspirations for the fashion industry.We have assessed from these facts that regardless of the rapid growth in new mediums of information search like online so urces of 13%, The traditional media is still more trustworthy for the consumer to attain the information they require for their shopping like Fashion shows & Exhibitions having 20%, Fashion Magazines 24%, TV Commercials 40% and Billboards 10% chunk respectively. Fashion magazines are an extension of the marketing departments of large fashion companies. For a designer, the fashion show is a way to broadcast ideas. It is a medium. The growing Online trend The growing trend of online queries and locating stores, if not e-purchases, have also seen a tremendous rise which is understandable considering  Ã‚  females make up 31% of Pakistan’s Facebook population of almost 7 Million and the age group from 18-34 years makes 76% of the said population. These stats quite clearly infer that  Digital has most certainly become an effective medium of  transforming  information and communicating with this industry’s target group. In addition to the remarkable customer service m ost of the fashion brands inPakistan are providing online, it is worthy to note that digital media has leveled the playing field for all brands, irrespective of their sizes. It has given all sorts of brands the leverage to promote themselves and explore social media marketing for their advantage, especially if traditional mediums like billboards, print ads, TVCs etc are out of budget. This graph represents the presence of facebook fans of various brands locally in Pakistan and worldwide as well. The appreciation of facebook and other social media networks as a tool of marketing is growing very rapidly in a very short time among our young generation.Considering these statistics, we can appraise the standing of these various brand among the consumers and their level of appreciation in the market. Keeping these stats and trends in mind, one can evidently conclude that digital and eventually mobile marketing has an immense potential for the Fashion Industry. If the growth trends continu e to move in the same direction and at a similar pace, there should certainly be no stopping social media marketing from making brands re-allocate  their budgets from traditional to online mediums. Chapter 3 Market Research * Problem StatementHow does the behavior of a fashion consumer changes with upcoming fashion trends? * Research Methods * Questionnaire We have gathered information from our target market with 30 questionnaires duly filled by the prospects from our target market at various places with different set of ideals for a broader perspective and analyzed the results. The questionnaire is attached. * Focus Group We conducted a focus group of 8 attendees from our target market and concluded healthy discussion on the concerned issue. The moderator guide of the focus group is attached at the end. Online Focus Group on FaceBook We have conducted a focus group online through the platform of facebook as we do realize that the major chunk of our target study is active on socia l media networks. * Interviews Our search also consists of the interviews from the fashion industry to gather an over view about fashion from the producers of this wave. * Mall Intercepts We have visited quite a few stores, brand outlets and malls surveying for practical encounters and recorded the views of some consumers in video and others in writing.Our surveys destinations included Suzy, Shirt & Tie Shop, Hyperstar at Fortress Stadium while some interviews were conducted on the streets there. * Boutique Survey We also encountered the people running those boutiques and assessed their perceptions briefly. Chapter 4 Consumer Behavior Consumer behavior is deeply influenced by the demographics and household structures, needs, emotions, values and personality, group influences, information processing and decision making along with purchase behavior. Consumers are becoming more demanding, which is forcing fashion retailers to provide the right product at the right time.Information and trends are moving around the globe at high speed, resulting in more options and thus the consumers shop more often. The consumers need for uniqueness forces fashion retailers to constantly renew their styles. * Culture In case of cultural preferences, we often see people with different style statements living in the same area or same people having same appearances living at areas with vast distances. This is a fact which projects the importance of presence of culture in our lives which we tend to follow in almost all walks of our life.The most followed culture is equally distributed among regional and family preferences with the health of 37% each. Most of the population tend to follow what is being pursued in their region for ages, for instance, in Pakistan, with many differences in lifestyle, we all still follow some basic similar values. On the other hand, if we take Family culture into account, it refers to the values we share with our family, the way we present ourselves based on our family background, living standards and lifestyle. 19% incorporate multiple cultures in their attire and appearance while 4% opts for Western style of dressing.Social Class Fashion reflects our society and our culture. likewise it reflects how people define themselves People tend to follow what is in and what is the wave of the present current in fashion. 44% of our participants from consumer market are inclined towards the ongoing trends, while another major chunk is attracted towards the designer cuts or brand for their choice of attire. Former categories comprise of the majority while small parts of the market follow Celebrity with 6%, 6% towards price, 6% of advertisements while 10% people go for friend’s advise and attire. * Consumer Behavior Model Involvement of senses (Touch, sight) When we judge the quality of an apparel, the foremost concern for the consumer is the quality of the product which is preferred by 50% even for the youngsters who do not really care for the long life of the products. Some follow View of the fabric and its name share the same standing of 17% while a greater appreciation of Brand name of 24%. * Personal Selection Factors * Hedonic consumption Value of a garment is being defined as an interactive partiality experience, and distinguishes a person’s experience of interacting with an object or event.Enjoyable experiences in a store reflect different types of hedonic values. Values are defined as consumer behavior that regards the emotional and fantasy aspect of consumers’ interactions with products. Comparing to its utilitarian counterpart, the hedonic shopping value is more personal and associated with playfulness and fun. For instance, it is fairly common that people shop for both utilitarian and hedonic grounds, as well as a positive mood can come from consumers following either type of shopping. A reason for consumers to go shopping can also be the possibility to socialize with their friends.An indi vidual’s set of values is very important regarding consumption activities. Many purchases are made because consumers think that purchasing products will result in reaching value-related goals. Shopping for clothes is considered recreational, satisfying and rewarding. Impulse buying is important to fulfill hedonic desires. There is an evident link between impulse buying behavior and hedonic shopping. Clothes purchased to satisfy hedonic needs seem to be chosen without planning and characterize an impulse buying event as can be witnessed like 50% of the buyers.Consumers are driven to hedonic shopping experiences by new fashion styles and brand image salience, which in turn motivates fashion-oriented impulse buying behavior. On the other hand, people who are rational in their decisions and finalize their action after going through all pros and cons. * Consumer Involvement * Motivation Clothing is referred to as specialty good since consumers often make the effort of seeking out the garment that they require. Motivational need can be both utilitarian and hedonic. The end state that the consumer has the intention to reach is the goal.How urgent the consumer wants to reduce the need depends on whether the need is hedonic or utilitarian, this is called the consumer’s drive. One indication of a need is a person’s want, which is created by a combination of cultural and personal factors. These statistics project the motivational elements which encourage a consumer to make a purchase. The most prominent motivator is an occasion or event which motivates 43% of the targeted sample. While, 20% are for Friends and 20% for family suggestions. Celebrity styles and icons attract and motivate 17% of our audience.Fashion-oriented impulse buying happens when consumers find a new fashion product and buy it due to the motivation to buy new products; products they did not plan on buying. Here we can see the level of motivation and the elements which influences a person to make a purchase. 40% are the impulse buyers who immediately opt for purchase with the product and the internal drive. The other major category observed in our survey was that of people who are motivated with advice of friends and family. This 46% require someone to support their choice.Two small classes of 7% being those who spent more tie and opt to search for further alternatives or more information about the item before making a purchase. * Motivational Conflict Approach-Approach According to our survey results, consumers often face Approch-Approch conflict when they have to choose between two dresses appealing them at the same level. Approach-Avoidance Another conflict of Approach-Avoidance also exists when a design attracts to a consumer at a designer shop but meanwhile price element restricts a particular customer. Level of Involvement Inertia: Inertia basically describes the low level of involvement towards the chosen product that either the consumer is willing to p ay an effort before purchase or not? In fashion industry, according to our survey some respondent’s level of involvement was low because they just go to any shop; strongly use their heuristics and mental short cuts to buy apparel. Cult: The second concept which also prevails in the fashion industry is that, a part of consumer’s level of involvement is also very high in terms of shopping clothes.Because they put a lot of exertion in choosing and purchasing outfit having a feel of passion and consider their apparel as a symbol of their individual personality. * Need Theory Implementation * Self Concept * Self Concept When clothes leave the fabric they are merely garments. It is not until the marketers get hold of them that they become fashion. Clothing and accessories express how we feel, how we see ourselves and how we wish to be conceived by others. When we buy clothes we buy an identity. Fashion constitutes an important societal part of the individual’s well-be ing.Through the right choice of clothing it is possible for an individual to improve his or her self-esteem and acceptance by other people. Identities and social roles appear through people’s choice of clothing and accessories. Clothes function as symbols that indicate status, gender, social group allegiance and personality. Fashion is a way of expressing oneself and it says a lot about the person. * Fantasy Clothes shopping is considered to be more attractive. It is a break from the normal routine and it is an opportunity for fantasy and self-expression.What we wear is a complete expression of who we are. The appearance is the first indicator of personality to be judged. We portray ourselves what we fantasize about our own personality following our ideals through our accessories, our choice of movies, the interior of our house and most prominently our attire. We judged from our sample that majority of our sample portrays themselves to be decent yet fashionable being 54% of t he whole sample depicting a major part of our culture. Secondly, 30% fashion consumers tend to portray themselves to be lively and energetic.Some 14% try to explicitly present themselves as an open personality and extrovert. A few demonstrate themselves to be shy and submissive. It’s not enough to be fashionable-one wishes to appear intelligent as well. * Gender Orientation â€Å"Modern marketing has relied on gender to help understand and explain consumers and their behavior. † Women see clothes as a mean for self-identity, whereas men focus more on functional benefits. Women see shopping as something recreational, it is important to emphasize the hedonic and experiential attributes of shopping.Women spend twice as long time in a shop as men and the typical window-shopper is a woman. Men and women think differently, and these gender-specific brain differences show a significant effect on how the individual absorb, process and retain information. The following Pivot Ta ble exhibits the relation of gender with the style they follow for their purchase with a graphical representation which is extracted from our Online Facebook survey. | Values| | Row Labels| Sum of Male| Sum of Female| Casual| 4| 8| Celebrity| 0| 1| Formal| 4| 3| Present day| 3| 12| Grand Total| 11| 24| | | Another Pivot Table is extracted from our survey which depicts the relation of gender with the inclination of consumer towards Price or Style conscious personality. | Values| | Row Labels| Sum of Male| Sum of Female| Price Conscious| 7| 9| Style Conscious| 4| 15| Grand Total| 11| 24| Men don’t buy fashion – they buy clothes Men are comparatively less sophisticated consumers of fashion than women. * Extended Self â€Å"Fashion is an extension of self and expression of individuality† All the possessions of a person add an extra glamour to the personality.These can be the clothes, accessories, cell phones or your jewelery which adds an extra charm to what you ide alize and portray about your personality. This extract shows the inclination of people towards various categories to embrace an additional appeal to their personality. This is clearly visible that clothes and shoes are the possessions that exhibits glamour and is the centre of attention for most of the youngsters being 37% each. While 14% go for jewelery, 6% for glasses, 6% for wrist watches and 7% opt for mobile phones as their charming accessory. Personality & Chosen Product MatchYour perception towards fashion is what you personality is regarding this particular field. This graphical representation clearly demonstrates the personality of our target youngsters in terms of fashion trends and their own self. Sober looks and Maturity is the dominant trait occupying 34%. * Product symbolization The Fashion Pyramid * Freudian Theory (diagram interpretation) [Id = Brain attack , Superego = Heart attack, Ego = A balance with heart on one and brain on the other side) (landscape) * Trait t heory Various distinct traits are associated with different fields of life projected by the consumer of that particular segment.Likewise many traits are associated with fashion industry and consumers monitoring and following the changing trends. For instance, it is suggested that people who are more communally oriented (a female trait) will enjoy shopping more because of their psychological identification with the communal nature of the task. * Product congruence & Consumer Lifestyle Loyal customers spend more each shopping trip, and are more time-conscious. Our clothes are often an expression of our spirit and character, so there is nothing wrong with finding a look that suits you and relying on it.Here the question is do consumers calibrate their wardrobe to better illustrate their present mood & personality to therefore show overall congruence and harmony? Well, a direct relation exists between the clothing you choose to wear and your overall personality in terms of congruency. A ccording to our one of the consumers view, â€Å"I have noticed that when I am feeling very energetic, and very outgoing, I will pick out clothing from my closet that resembles my mood: loud, and vibrant. Yellow t-shirts, red watch, etc. Meanwhile, other times, when I’m n a mellower and laid back mood, I will wear more toned down clothing, sometimes just a black tee-shirt and jeans. † Fashion is based on creating a need, where in reality, there is none. Fashion is a factory that manufactures desire. Pre occupation with fashion reveals a level of insecurity. It’s like they are worried about being judged. People obsessed with fashion feel that if they’ve changed their look, they’ve also evolved emotionally. They live in a state of being extremely conscious about their appearance. * Decision Making * Heuristics * Shopping Atmosphere * Post Purchase Satisfaction Product Disposal The product disposal is an important issue to be discussed as we keep on a dding accessories to our wardrobe and stuff it with articles. It is essential to know what consumers opt for after It is deducted that 75% people give their clothes to others which is a good indication of society. While 19% stuff it forever even if not in use. On the other hand. 6% completely destroy them. * Risks associated with new trends The elements of fashion not liked by the target youngsters can backfire and become a risk for the Fashion Brands. As, â€Å"The fashion industry is the ultimate fashion victim†Other Risks include: Chapter 5 Extract Chapter 6 Attachments Survey Questionnaire Fashion Trends in Pakistan I am a student of MBIT from IBIT, PU and this questionnaire is purely for research purpose and the information you provide help me gain better understanding of Changing Fashion Trends in Pakistan. The success of this research depends on honest answers so I assure that your response will be kept confidential. Tick the answer you prefer. SECTION 1: YOU C. Occupa tion? a) Student b) Job c) Business d) Other, Please Specify ___________ 1. A. Age? a) 15-20 b) 21-25 c) 26-30 d) 31-35D. Gender? a) Male b) Female B. Family Monthly Income? e) 15000-25000 f) 26000-35000 g) 36000-50000 h) Above 50000 E. How are you feeling today? c) happy c) excited d) sad d) depressed SECTION 2: YOUR FASHION 1. Fashion to you is: a) Looking cool and hipc) Comfort ability b) Looking sober and matured) A way to express my inner self 2. Which current fashion trend you love the most? _____________________________________________________________________ 3. Which fashion trend you hate the most? ______________________________________________________________________ 4. c) Present day fashion ) Celebrity Which fashion style/trend do you tend to follow when you purchase clothes? a) Formal b) Casual 5. Who is your ideal fashion personality? _____________________________ 6. What does your clothing portray about your personality a) Open Personalityb) Shy person c) Hip Hop d) D ecent e) Lively f) Bold 7. Which of your accessories adds glamour to your overall personality? a) Clothingb) Mobile phone c) Jewelry d) Shoes e) Wrist watches f) Glasses 8. What influences you the most when you buy clothes? a) Ongoing Trendsb) Designer/Brand c)Celebrity d) Pricee) Advertisementsf) Friends 9.How much are you willing to spend on one item of clothing from a new trend of fashion? a)1000-2000 b)2000-5000 c)5000-10000d)10000 & above 10. What would encourage you to try out new fashion and style? a) Celebrity’s Styleb) Friend’s Suggestion c) Family’s Suggestiond) An Occasion | 11. What do you mostly dislike about fashion? a) Changes quicklyb) Expensive c) Not suitable d) Turns into a craze 12. What is the most recently added item to your accessories? ____________________________ 13. Does a new trend influence your wardrobe? a) Yes b) Noc)Oftend) Rarely 14. Do you readily adopt new trends? ) Yes b) Noc)Oftend) Rarely 15. How do you judge a fabric? a)Touc hb) Viewc) Brand named) Fabric name 16. Are your purchases? c) Plannedb) Immediate | 17. What is your action when a dress or an accessory attracts you? d) Immediately buyc) Consult a friend or family member e) Search for alternativesd) Search for more information 18. Which kinds of shopping destination you buy most of your clothes from? a) Super markets and shopping mallsc) Fashion shows and exhibitions b) Designer boutiques & Brandsd) Bazaars 19. What are your cultural preferences in fashion? a) Family culturec)Western culture ) Regional cultured) A combination of trends from multiple cultures 20. What do you do after your purchase? i) When satisfied a) Refer others b) Feel achievement c) Repeat purchases from the same place ii) When dissatisfied a) Feel angry b)Tell others to avoid c) Never visit the same place 21. How do you dispose of your clothes a) Keep the item b) Destroy c) Give it to others to use 22. What would you mostly like to see in an advertisement? a) Pictures of the shop and locationc) Products available b) Information about the designer d) All the above 3. Which medium do you trust for your purchases? a) Magazinesd)Fashion Shows & Exhibitions b) Billboardse) TV Commercials c) Online Sources Moderator Guide I Thank you all very much for helping us and participating in our project research. What we are conducting is called a focus group. It is mainly a form of discussion among all of you on our research topic. You can agree, disagree on any point or you can just provide with a comment. You can also propose any new idea regarding the subject and you can freely express your views and opinions. This is just like a routine lounge talk.We request you to convey your point clearly and if possible one at a time to save from any confusion or misunderstanding. If any questions regarding the format of the focus group, you can ask ? Now, I’l explain the topic, we are here to discuss. That is The Changing Fashion Trends in Pakistan. Everybody today, is somehow associated with fashion either in favor or against. . Similarly, you all must be used to of decorating your wardrobe with latest fashion articles. Most of you would be used to of visiting various bazaars and malls for your clothing needs. And must be having your views and suggestions for this very industry.We are going to talk about the same. Before we start, if any one have any queries. Please do ask? Now friends , We’ll continue with our discussion Warm Up Questions:- 1. How much time do you spare for your leisure activities? 2. How much time in a month do you spent on shopping? 3. Do you consider shopping a source of entertainment? Specific Questions:- Current Scenario of Audience 4. Do you visit exhibitions for your purchases? 5. Do you consider fashion shows a source of latest updates for your fashion? 6. May I ask about your favorite places to shop? 7. What is your recently added item in your clothing? 8.Are you price conscious or style conscious? Reason of F ailure 9. What do you think is the main content of our Pakistani fashion currently being promoted? 10. What is that one factor that stops you from adopting a fashion trend? 11. In your opinion, what is the one major difference between ordinary and designer brand items? 12. When I speak of Fashion, What picture comes to your mind? 13. Now, what if the same product is being sold in a local and a designer brand, Which one you’ll prefer to buy? Why? I am really thankful to you all for this valuable effort and specially your time. Bibliography Solomon, M. R. Consumer Behavior.