Business Comparison Of China And USA

Business Comparison Of China And USA This essay critically analyses the differences and similarities between the United States of America and the Republic of China. Firstly, this essay identifies the main theories of intercultural communication by applying Hofstede ´s intercultural framework. Secondly, the Chinese and United States negotiators style will be discussed followed by an explanaition about how to manage negotiation in both countries. Thirdly, the similarities and differences between China and the United States will be compared. Negotiating with the Chinese is an important topic in international business and cross-cultural management since China is playing an increasingly active role in doing business with the western countries [à ¢Ã¢â€š ¬Ã‚ ¦] negotiating with Chinese is also becoming increasingly important for international business successes in particular, since after China joined WTO in December 2001. (Zhu et al., 2007: 354) The aim of this study is to compare the Chinese and United States American negotiation styles on the general cultural differences to help to get a better understanding when doing business in China or the United States. Chaney and Martin (2004) as cited in Zhu et al. (2007: 355) define cross-cultural negotiation as conversation or discussions of common and conflicting interests between persons of different cultural backgrounds who work to reach an agreement of mutual benefit. International managers can profit from studying similarities and differences in negotiating behaviours to recognize what precisely is happening during the negotiating process (see Appendix A). However, managers first need to understand their own negotiation styles, to understand the similarities and differences in intercultural communications (Deresky, 2000). 2. Intercultural communication and their main theories In 1959 the phrase  ´intercultural communication` was firstly used by the cross-cultural researcher Edward T. Hall as he divides cultures into two types, high-context culture and low-context culture (Aneas and Sandà ­n, 2009; Hall, 1976). Further in 1980 the management researcher Geert Hofstede analysed data from more than 100,000 IBM employees and developed his Cultural Dimensions Model. His theory is based on the assumption of four dimensions: Power Distance Index (PDI), Individualism versus Collectivism (IDV), Masculinity versus Femininity (MAS) and Uncertainty Avoidance Index (UAI) (Powell, 2006). The fifth dimension Long-Term Orientation versus Short-Term Orientation (LTO) was identified by Geert Hofstede and Michael H. Bond in 1988 (Fang, 2003). Finally, Fons Trompenaars and Charles Hampden-Turner developed a model of seven dimensions of culture to help explain intercultural differences. These dimensions are called Universalism versus Particularism, Individualism versus Comm unitarianism, Specific versus Diffuse cultures, Affective versus Neutral cultures, Achievement versus Ascription, Sequential versus Synchronic cultures and Internal versus External control (Trompenaars and Hampden-Turner, 1998). 3. Hofstede ´s intercultural framework In this study the focus is on Hofstede ´s well-established management theory. Figure 1 displays the intercultural framework of Hofstede. According to Hofstede and his model it is of high significance to consider the high cultural differences between Chinese and American people to be successful in doing business across borders. Figure 1: The 5D Model of professor Geert Hofstede Source: Adapted from: Itim International (n.d.). Geert Hofstedeà ¢Ã¢â‚¬Å¾Ã‚ ¢ Cultural Dimensions [online]. Available at: URL:http://www.geerthofstede.com/hofstede_dimensions.php? culture1=18culture2=95#compare [Accessed 20 January 2010]. The Power Distance Index (PDI) stands for the hierarchy of power within a society and its general acceptance amongst the countrys people. Chinas ranking is almost 80 which is a very high level compared to United States ranking with 40. The level of inequality of power and wealth is high but, according to Hofstede, accepted by the Chinese society. Thus, that the level of power distance is very high in China, the boss is in the authority and in the position to decide over everything. American culture however allows more equal power and respect for every rank in a business, which means for our business that our Chinese employees will probably need to be educated to make decisions on their own. Regarding Individualism versus Collectivism (IDV) China ranks noticeably low in individualism (20) compared to the United States (91). Consequently, the Chinese culture is strongly collectivist; being integrated into a group is crucial and society values loyalty as well as strong relationships to both friends and family. The high ranking of the United States means that the society is very individualistic. More precisely the integration into groups does not play such a big role as it does in China. Furthermore, we have to consider that in the index of Masculinity (MAS) China arrives at a rank of 66 which could be interpreted as a rather masculine society. Chinese people do not show their feelings and try to be calm in every situation. However, between China and the United States (62) is no big difference. This points out that both countries values assertiveness, success, power and competition. The Uncertainty Avoidance Index (UAI) shows that the Chinese are rather accepting new uncertain situations than avoiding them (rank 30), so they seem to be more tolerant to different opinions; however, it is not a country that embraces risky situations, it rather accepts them. People in uncertainty- accepting countries usually do not express their feelings. The United States ranks higher (46), which means compared to China the American culture is not open to new situations. People here act influenced by their emotions and tend to be more nervous. Regarding Long-Term Orientation (LTO) it is manifest that Chinese culture is much more committed loyalty to and respect for traditional business strategies than the United States (29). This shows the highest ranking factor worldwide in long-term avoidance (118). Chinese people never want to lose face and are short-term oriented. The United States, on contrast, is a long-term planning country in which thrift, perseverance and persistence are valued to deal with. For instance, to deal with economic changes or with adaptation to new situations. 4. Chinese Negotiators The Chinese business culture is especially affected by the term  ´guanxi` and the notion of saving face. In a culture, which is focused on relationships, it is important who you know. Chinese people get things done through relationships with family, friends and contacts (Gesteland, 1999). Tung and Worm (2001: 521) argues that guanxi refers to relationships among people and that [t]hey are dyadic, personal relations between people who can make demands on each other (see Figure 2). Further,  ´guanxiwang` is the social network in the Chinese business culture and for them it is fundamental to avoid upsetting anyone in the network because it can lead to destabilizing the web of connections (Chee and West, 2007: 57). A key component of  ´guanxi` is the notion of saving face. A Chinese person ´s reputation and social position are based on it. Loosing their face involves reduced social resources, wealth and connections (Ma, 2006). Figure 2: Dyadic relationship in guanxi network Source: Adapted from: Tung, R. L. and Worm, V. (2001). Network capitalism: the role of human resources in penetrating the China market. International Journal of Human Resource Management. Vol. 12, No. 4, pp. 517-534. 5. Managing Negotiation with the Chinese To manage negotiation with the people from different cultures it is important to keep in mind that the individuals involved in the negotiation are of different cultures and that there is likely to be some misinterpretations because of their chosen methods of communication (Woo et al., 2001: 351). There are several reasons for the cultural differences. Most of the Chinese business persons are obsessive about price details, because of the fact that China has a traditional agrarian culture. The Communism system and Confucianism, the traditional Chinese way of thinking, affects the negotiation process recognizable through their respect for hierarchical relationships, preservation of face, and group harmony (Chee and West, 2007: pp.97-98). Tung and Worm (2001) as cited in Davison and Ou (2008: 290) suggest Negotiation outcomes depend on the degree of mutual understanding achieved by the transacting partners [à ¢Ã¢â€š ¬Ã‚ ¦] the quality of the guanxi developed during negotiations may actually be more important than either the price or the product quality [à ¢Ã¢â€š ¬Ã‚ ¦] eventual price or product quality may vary subject to the guanxi. If a person, who is doing business in China, is already in a  ´guanxi` network, this business person has to intensify this relationship. If a business person is not involved in a  ´guanxi` network, then it is important getting into a network and getting in touch with influential Chinese business persons (Holt and Chang, 2009). Furthermore, when negotiating in China, business persons have to be prepared to discuss all issues at the same time and in an apparently disorganised order (Deresky, 2000). 6. United States Negotiators The United States business culture is focused on deals with foreign or unknown people and especially affected by notions prestige, honor, status, dignity and authority (Yabuuchi, 2004: 264). Gesteland (1999: 272) suggests that an American negotiators degree of expressiveness in communication is likely to be strongly influenced by his or her particular ethnic background. For United States business people it is important to be issue-related, objective and time-conscious. However, Zhu et al. (2007: 357) argue that Americans tend to pay less attention to social ranking. 7. Managing negotiation in the United States The United States culture is affected by their immigrant society and that is the reason for the cultural diversity. As mentioned above it is all but impossible to predict and esteem specific the negotiating styles of the United States business people. The business people in the United States are time-conscious because of the fact that they dont waste their valuable time for the company. There exists no allegiance to the company (Chua et al., 2009; Gesteland, 1999). 8. Similarities and Differences between China and the United States After analyzing the negotiation style in China and the United States and its reasons, several similarities as well as differences can be pointed out. First of all, it is important to understand the effect negotiating perceptions have on the negotiating outcomes (see Figure 3). Figure 3: The relationship model Source: Adapted from: Ma, Z. (2006). Negotiating into China: the impact of individual perception on Chinese negotiation styles. International Journal of Emerging Markets. Vol. 1, No. 1, pp. 64-83. Both countries put emphasis on assertiveness, success, power and competition through their closely index of Masculinity in the intercultural framework of Hofstede. Further, look on Chinas and the United States concession behaviour both countries are doing their utmost to achieve their goal and get as much profits as possible (see Appendix A). According to Hofstede, differences between the two countries can be shown in their Long-Term Orientation. The United States (118) are long-term oriented and China (29) short-term oriented. This means that China is more committed to loyalty to and respect for traditional business strategies than the United States. Furthermore, one of the biggest differences is their decision-making behaviour (see Appendix A). United States business people are known as the fastest decision makers in the world whereas China doesnt rush to take a decision. Finally, both countries have a different pursue a different goal in the negotiation process. For the Chinese it is a kind of dialogue, more precisely an exchange of information. In the United States negotiation is associated with an outcome which could be a contract. 9. Conclusion Summarising the findings and arguments shows that both countries should have an understanding of the traditions and culture. Woo et al. (2007: 351) suggest that [w]hen negotiating with the Chinese it is imperative to be conscious of [à ¢Ã¢â€š ¬Ã‚ ¦] the structural collectivism of those involved in business negotiations. Especially the business people from the United States should be prepared for a long visit when doing business in China. The best way to be successful in China is to build guanxi, which is a time-consuming procedure but essential. The Chinese business people have their focus more and more on the content of the deals and the details of the prices. In comparison to the business negotiation in the United States soft handshakes should be avoided because for some of them it reflects weakness (Gesteland, 1999). Appendix Appendix A: Negotiation Procedures à   Business Protocol Chinese Negotiator United States Negotiator Dress Code à  men: suit, white shirt, conservative tie à  women: conservative suit or dress à  varies somewhat according to location and type of business Meeting and Greeting + soft handshake/ moderate eye contact bone-crushing handshake/ overly direct gaze + firm handshake/ direct eye contact some believe soft handshake reflects weakness Exchanging Business Cards + exchange of name cards is done using both hands + read the business card + put the card away in a leather card/ place it on the table in front of you dont write on someones name card à  may not initiate the exchange of business cards Exchanging Gifts à  be prepared with appropriate gifts/ present gift with both hands + expensive cognac/ items typical of your own country/ logo gifts à  is not a gift-giving gift-giving culture many feel uncomfortable if presented with an expensive gift Winning and Dinning + master the fine arts of eating with chopsticks + toasting your counterparts à  many prefer to maintain a separation between their professional and private lives à   Negotiating Behaviour Chinese Negotiator United States Negotiator Bargaining Range à  often bargain vigorously à  expect major concession on price and terms à  expect them to test your opening offer for flexibility Concession Behaviour à  expect pressure tactics à  be prepared for some hard bargaining Plays and Counter-Ploys à  generally mask negative emotions à  may on occasion display anger as a pressure tactic à  a favourite bargaining tactic is time pressure à  another is to ask for quotations on a sliding scale by quantity Decision-Making Behaviour à  a long time-consuming process à  decisions take time à  fastest decision makers in the world Source: Adapted from: Gesteland, R. R. (1999). Cross-cultural business behavior: marketing, negotiating and managing across cultures. 2nd ed. Copenhagen: Handelshà ¸jskolens.

Such A Long Journey Essay -- Literary Analysis, Mistry, Character Anal

Rohinton Mistry’s â€Å"Such A Long Journey† is the story of turbulent life of Gustad Noble and his family, who lives in Khodadad Building north of Bombay. The story portrays the series of events such as his son Sohrab’s refusal to attend Indian Institution of Technology, hardships faced by his friends and family, political turmoil and chaos caused by the war between India and Pakistan. Gustad transforms from a stubborn, materialistic and awful person to an open-minded and more adaptive to circumstantial changes in his life. Ultimately, Gustad Noble journeys to a greater understanding of his role as a father, friend and citizen of India. In the story, Gustad is shown as a loving and caring father who is passionate about the future of his eldest son, Sohrab. He bears many grievances from past which have limited his possibilities of becoming successful in his life and wishes to fulfill his unaccomplished desires through his son. Sohrab’s intelligence and brilliance at home and school assure his parents that their son is very special and is capable of doing anything in his life. His father starts making predictions that someday his son is going to become an aeronautical engineer, architect or research scientist. In addition, Gustad is glad that his son also shows interest in family tradition of furniture building when he says â€Å"it must be in the blood, this love of Carpentry† (Mistry 65). He endures all the hardships and encourages his son to comprehend the idea to study at the Indian Institute of Technology (IIT). â€Å"And the Indian Institute of Technology became the Promised Land† (Mistry 6 6) indicates the extent of Gustad’s predetermination and resolution about the future of his son. The attempt made by Gustad to protect and save his s... ...andhi and Shiv Sena. Gustad learns that his friend is a profound thinker â€Å"It occurred to Gustad he had been doing his friend a grave injustice all these years, regarding him merely as a joker† (Mistry 74). Gustad plays with sentiments of Dinshawji and motivates his friend to help him in bank deposits as â€Å"the worse Gustad felt at having to dupe his sick friend who was now willing to break banking laws and jeopardize his job and pension this close to retirement† (Mistry 144). He blames Dinshawji for his provocative behaviour towards Laurie. He warns Dinshawji that if he doesn’t stop bothering Laurie, he will lose his job and pension but Gustad was more concerned about his deposit. Dinshawji shows great resolve and courage in withdrawing the money five days ahead of schedule, then collapses and dies in hospital. Gustad is apologetic to Dinshawji for exploiting him.

The English Reformation Essay -- Literary Analysis, Dickens

The book I chose to review for this assignment is entitled The English Reformation by author A. G. Dickens. The book describes the processes that led to religious transformations and provides an excellent overview on the Reformation in England. The work thoroughly analyzes the political, economical and social aspects of the Reformation in the sixteenth century. The English Reformation, first published in 1964 is a great source of information for anyone who is interested in the history of the religious transition and change. The author of The English Reformation aims to analyze and explain the complex processes that have taken place during the reign of Henry VIII and his successors. He investigates the background and defines conditions for the religious transformation. A. G. Dickens set out to carefully examine the complex processes of the English Reformation by describing the state of the religious affairs in the late medieval England. He believes that traditional catholic religion was to some extent based on superstitious beliefs and folk‘s legends. He begins his book by telling a story of a knight who robs passing travelers but maintains a pious vigil to Virgin Mary. His devotion to Holy Mother professed by his daily prayers saves him physically and spiritually. The knight is warned of the mortal danger and allowed to change his conducts. It seems that these kinds of legends mixed with Christian sentiments were commonly absorbed by people. A. G. Dickens writes: â€Å"†¦its e ffort to attain salvation through devout observance, its fantastic emphasis on saints, relics and pilgrimages...† (4). These views were contrasted with the ideas of Lollards and the teachings of John Wycliffe. Their emphasis on sole aut... ...n that Lollardy consists mainly of artisans and tradesmen. It seems that the rebellious ideas might have originated with educated individuals but were propagated by commoners. A. G. Dickens proves that social and economic prominence was significant in spreading the protestant ideas. He writes: â€Å"Tudor provincial society contained large mobile elements and the part played by wandering cloth-workers in the dissemination of heresy has already been observed.†(33). The English Reformation by A. G. Dickens is an extensive and thorough account of the political and religious reality of sixteenth century England. The work examines and describes all processes that led to the religious transformation. The great events of the Henry’s reign are explained carefully, comprehensively and clearly, making the work highly regarded analysis of the English Reformation.

Preparing and Writing Essay

A basic key to producing good essays is to start early and work steadily over an extended period. Build in time for distractions and problems (e.g. illness or disk failure), and allow for deadline bunching. Plan to complete well before the deadline to allow yourself some leeway. As a rough guide, you might allow three weeks for work on a course essay. The deadline is intended to help you with time management – make sure you adhere to it. Reflect on the feedback obtained on your previous essays. What strengths and weaknesses were identified? Think about how best to overcome the weaknesses. For example, if your essays have been criticised for limited knowledge of the literature or lack of depth, this may indicate that you need to devote more preparation time and increase or change the breadth and depth of your reading; if criticised for poor structure or limited relevance, you are likely to benefit from spending more time on careful planning and editing/reorganising the final draft. Using course essays to work on your weaknesses can help you produce a better essay as well as help to improve your general writing skills. Look more:  how to write a process paper Do some preliminary reading to help you choose an essay topic. The reading lists for the essays provide guidance on sources of preliminary reading. Generally it is useful to choose reading that is relatively recent, this is likely to include a summary of earlier work, some of which you may explore in more detail later. It can also be helpful at an early stage to make use of EconLit and the Library catalogue to check on the availability and nature of supplementary reading on a topic. As should be obvious, you should try to choose a topic that you find interesting. This will help motivate you to work on the essay and is also likely to make the end product more interesting for the reader/marker. Note that interest tends to increase as you work on a topic, providing you don’t leave it all to the last minute. Once you have chosen a topic (or even to help you choose from a short-list of topics), use your initial reading to produce a draft outline plan of your essay. The general advice on what makes a good essay, set out below, should help you to produce an effective plan. A basic plan would typically divide the essay/dissertation into a series of logically ordered sections. This skeleton structure can then be filled out by fitting ideas, relevant references, work and information required, into the planned sections (making use of references from preliminary reading, EconLit etc.) Taking time to construct an effective annotated outline plan should help you to: †¢ Produce a well-structured and coherent essay. †¢ Organise the subsequent work on your essay/dissertation and plan your study time more effectively. †¢ Read actively and more effectively – making you think about how further reading fits into your plan and, possibly, adapting your plan in response to new information or ideas. Although the ingredients of a good essay can vary between courses and topics, the following broad guidelines are generally applicable. Structure: †¢ Ensure that your essay/dissertation has a clear logical structure. †¢ Use the introduction to motivate the topic, set it in perspective and outline the structure of the body of your essay to help the reader follow the argument. †¢ Use the conclusions to draw together the argument, provide an overall assessment and, possibly, indicate areas that might be developed further if space allowed. General content: †¢ The primary focus should be on analysis, not description or presentation of information. †¢ Make it clear that you have a good understanding of the relevant basic literature. But avoid devoting too much space to repeating standard textbook material. Generally you can make clear that you understand the basics in the context of presenting a more advanced or deeper analysis. †¢ Be innovative – think of an interesting and different angle on the topic; draw on ideas from other courses (including non-economics courses) or general reading; go beyond the standard literature by making good use of EconLit or other reference sources; be prepared to challenge standard approaches. This is likely to make the essay more interesting for you and the reader/marker. †¢ Remember it is your essay, it should reflect your informed thought and judgements on the topic, not simply reiterate or paraphrase the views of others. Analysis and models: †¢ The appropriate mode of analysis can vary between courses and topics. In the vast majority of cases economics essays will involve the use of an explicit model or models. Formal models help to provide a clear logical structure, which is a major reason for their use in economics. †¢ When presenting a model, you need to make clear that you understand the model. This involves more than simply copying a set of equations from an article or book. To signal your understanding you might for example: provide an intuitive explanation of the overall model or key steps in solving the model; work out some steps in a model’s solution explicitly, when (as is often the case) this is not done explicitly in the original source; develop and work through a variation of the model not developed explicitly in the reading; compare and contrast the model with other related models; assess the assumptions used and the limitations they pose; apply the model judiciously to a particular situation. Presentation and style: †¢ Grammar and spelling matter. Leave plenty of time for editing the final draft to improve grammar. Use a spellchecker, but remember that spell checkers do not pick up all mistakes. Incorrect spelling of names and jargon can be particularly irritating. †¢ Be precise and concise. Conciseness allows you to include more within the word limit. †¢ Think about how to present data or information effectively. Tables or figures can be useful presentational tools. †¢ References should be presented accurately and consistently. See the lists of preliminary readings for a suggested standard style. Citations and plagiarism: †¢ Quotations should be used judiciously, if at all, to support or illustrate an argument. The source of any quotation should be clearly stated, including the page reference. †¢ Data sources should be clearly cited. †¢ When summarising or describing someone’s work the source or sources should be clearly stated. †¢ The University of Edinburgh’s Undergraduate Assessment Regulations state: â€Å"Plagiarism is the act of copying or including in one’s own work, without adequate acknowledgement, intentionally or unintentionally, the work of another. It is academically fraudulent and an offence against University discipline.† (http://www.docs.sasg.ed.ac.uk/AcademicServices/Regulations/UG_AssessmentRegulations.PDF, para. 14.2) †¢ The University of Edinburgh’s Guidance on the Avoidance of Plagiarism for Undergraduate and Taught Postgraduate Students states: â€Å"Plagiarism is the act of including in one’s own work the work of another person, without adequate acknowledgement of having done so, either deliberately or unintentionally.† (http://www.docs.sasg.ed.ac.uk/AcademicServices/Discipline/StudentGuidanceUGPGT.pdf ) †¢ The Undergraduate Assessment Regulations add â€Å"The innocent misuse or citation of material without formal and proper acknowledgement can constitute plagiarism, even when there is no deliberate intent to cheat. Work may be plagiarised if it consists of close paraphrasing or unacknowledged summary of a source, as well as word-for-word transcription. Any failure adequately to acknowledge or properly reference other sources in submitted work could lead to lower marks and to disciplinary action being taken.† (http://www.docs.sasg.ed.ac.uk/AcademicServices/Regulations/UG_AssessmentRegulations.PDF , para. 14.2) †¢ The three preceding bullet points avoid plagiarism, by properly acknowledging sources (but would not, on their own, constitute a good essay or dissertation). Most study skills books contain further advice on essay writing. The Main Library Reading Room has an extensive collection of study skills books, which contain advice on essay writing. Several books are devoted specifically to writing skills, for example:

Case Study Analysis of “Wal-Mart: the Main Street Merchant of Doom” Essay

The rapid and enormous expansion of Wal-Mart and its market share have changed the landscape of Main Street in towns and cities across America. By 1981, Wal-Mart became Americas largest retailer. It has approx. 6,700 stores worldwide, $345 billion in net sales (2007), and roughly 100 million weekly customers. Wal-Marts massive footprint has had three primary areas of concern: 1) Putting local small business merchants out of business 2) The creation of urban sprawl 3) Traffic congestion †¢ Largest purchase made from overseas which forced local manufacturers out of business. †¢ Oppositions from labor unions and activists organizations regards to low wage, low benefits and taking advantage of illegal immigrants. †¢ Gender discrimination against women. †¢ Most sued company in America in respect of lawsuits. In the mid 1980†²s, Wal-Mart was becoming responsible for the loss of American jobs due to the sheer volume of foreign purchases from its overseas vendors. The company was contacted by then Gov. Bill Clinton and he requested that they devise a plan to support American manufacturing. Wal-Mart responded with a â€Å"Buy American† program to support American manufacturers, but the plan was eventually abandoned. Wal-Mart is currently the largest purchaser of Chinese products. This shift in policy caused the loss of American manufacturing jobs once again. The aggressive marketing of Wal-Mart, its purchasing power and intent to provide very inexpensive goods to the consumer has shut down many local merchants. Even with continued resistance in many communities, Wal-Mart has continued to expand worldwide in brute force. The varying cultures across the globe that Wal-Mart attempts to move into have also proven to be very resistant. There have been cases of Wal-Mart not respecting the language or culture of the respecting community and they have closed their doors or taken a different approach including the purchase of well known local chains to retain a familiarity and business model that works. Analysis/Evaluation: The primary social stakeholders of Wal-Mart are the citizens in the community, local consumers, employees, local environment, American manufacturers, local small business and shareholders. The secondary social stakeholders are the local, state and federal government (state and federal due to Wal-Mart’s enormous financial impact on the U.S. Economy and its lobbying power), anti-Wal-Mart activists (including local community activists, broad-based activists against the spread of â€Å"The Wal-Mart Way†, and environmental activists), the media. Responsibilities Economical Responsibilities: Provide fair paying jobs, profit to shareholders with as little impact as possible on local merchants, purchasing from U.S. Manufacturers as much as possible Legal Responsibilities: Protecting Wal-Mart employees, protecting shareholders with sound business practices and limiting costly lawsuits that may affect their bottom line, comply with local/state/federal environmental and consumer laws. Ethical Responsibilities: Take into consideration the impact on local small businesses of the communities it moves into, listen and respect the wishes, concerns and cultures of those communities, reduce environmental impact. Philanthropic Responsibilities: Give back to the community and environment equal to or greater than what it has taken, continue to fund charities such as scholarships in proportion to the growth of Wal-Mart and its net profit. COURSES OF ACTION/ALTERNATIVES: †¢ It can save the local manufacturers from the episodes of global recession. But if purchases are made from other countries there are alternatives for a company. †¢ A revision should be made in respect of the benefits of the employees, which may render many jobless. †¢ Need to focus on development of employees irrespective of their gender. If not then there will be male dominant workforce and will effect the reputation of the company. †¢ Appoint a specialist team to detect the route cause to avoid future lawsuits against the company. VALUATION/SELECTION OF BEST ALTERNATIVE: †¢ Give an opportunity to small merchants to work with the company and it can be proved useful. †¢ Provide good benefits to the employees so that they are motivated to work loyally. †¢ Form an alliance with an external party to help solve the problems of the employees. †¢ Stop employing employees who prove to be a liability for the company. †¢ Avoid cheap labor by not employing illegal immigrants. †¢ Revision of benefits strategy. Limited risk initiative. IMPLEMENTATION PLAN: †¢ Purchasing from the local market at a reasonable price will lead to good business relations. Will increase the market

Human: Atmosphere and Earth

Human have been damaging on the Earth for thousands of years. In fact, human activity has big influence on the Earth. Some people believe that the Earth is being damaged by human activity. In my opinion, I really believe that the human is damaging the Earth. There are three main ways to damages the Earth from human activity are deforestation , poisonous gases , and it makes pollute the environment. First, a human activity that damages the Earth is deforestation. Deforestation destroys a huge area of forest every year.The world forests could completely disappear in a hundred years by human activities. Furthermore , deforestation also cause the loss of plants and animals then lead some of them to extinction. This activity have made many negative effects to the environment and our the Earth.. Second, People living has produced a huge of poisonous gases. These gases are released by cars, factories , industrial , and etc. They cloud destroy ozone layer ,which could create a phenomenon cal led â€Å"the green house effect†.The green house effect cause the temperature of the Earth increases . As a result, the ice in the North and South thaw and cause the water level becomes higher. This is one of the worst effects of human activities that damage the Earth. Third, human activities have polluted the environment very much on the Earth. People have built many factories to develop modern industry. These factories have released many toxic materials into the rivers, the soil, and the sea. The industry have killed many of plants, animals, and fishes.This activities have damaged the Earth too much. In conclusion, the human activities have made many negative effects on the Earth. There are three ways that I show to damages the Earth by human activities ; deforestation could decrease many types of plants and animals , poisonous gases could destroy ozone layer and could create the green house effect , and human activities have polluted the environment by industries . People could make the Earth become a better place to live in the future by themselves. Human: Atmosphere and Earth Human have been damaging on the Earth for thousands of years. In fact, human activity has big influence on the Earth. Some people believe that the Earth is being damaged by human activity. In my opinion, I really believe that the human is damaging the Earth. There are three main ways to damages the Earth from human activity are deforestation , poisonous gases , and it makes pollute the environment. First, a human activity that damages the Earth is deforestation. Deforestation destroys a huge area of forest every year.The world forests could completely disappear in a hundred years by human activities. Furthermore , deforestation also cause the loss of plants and animals then lead some of them to extinction. This activity have made many negative effects to the environment and our the Earth.. Second, People living has produced a huge of poisonous gases. These gases are released by cars, factories , industrial , and etc. They cloud destroy ozone layer ,which could create a phenomenon cal led â€Å"the green house effect†.The green house effect cause the temperature of the Earth increases . As a result, the ice in the North and South thaw and cause the water level becomes higher. This is one of the worst effects of human activities that damage the Earth. Third, human activities have polluted the environment very much on the Earth. People have built many factories to develop modern industry. These factories have released many toxic materials into the rivers, the soil, and the sea. The industry have killed many of plants, animals, and fishes.This activities have damaged the Earth too much. In conclusion, the human activities have made many negative effects on the Earth. There are three ways that I show to damages the Earth by human activities ; deforestation could decrease many types of plants and animals , poisonous gases could destroy ozone layer and could create the green house effect , and human activities have polluted the environment by industries . People could make the Earth become a better place to live in the future by themselves.

Unme Jeans Case Analysis

1. What problem confronts UNMe? The brand manager was trying to make a decision whether to advertise her brand in emerging social media. She has to consider the benefits and risks, how the new channel will work with the original media plan and what results she can expect. 2. What are the positives and negatives of UNMe’s current media plan? Current media plan: * 30-second TV ad on most popular programs for teenage girls * Full-page magazine print ad in beauty & fashion magazines * 60-second radio on Top 40 A corporate website * Online banner and display ad on the most popular websites for teenage girls * â€Å"key word† Google Positive: multiple ways can make UNMe reach maximum targeted market of women 12 to 24. The media she chooses are consistent with the style of UNMe, like Gossip Girl, American Idol, Top 40 radio and other online banner ad on girls’ favorite websites. She spends most money on TV ad, on which people spend most time on ad. Negative: audiences watching TV are declining. Consumer’s media habits were rapidly changing.They are turning from traditional media, such as TV, magazines and radio to new media choices. Consumers were devoting much more time to online channels. Since there is advertising clutter, the percentage of advertising that consumers remember was as low as 1% to 3%. So having more channels may lead to more costs than revenue.3. What are some potential benefits and risks to utilizing Web 2. 0 media tactics for UNMe? Benefits:   consumer co-creation, social affiliation, digital self-expression, sharing.Consumers can directly contribute to the online conversation. Women of 12 to 24 can create their own design of UNMe jeans on Facebook and share their designs. Web 2. 0 makes consumers more like participants with other people than being individual. They can also comment on other people’s design and forward it to more people, which increase the influence of UNMe. It’s an easy way to connect with their friends and family. MySpace and Facebook allow people to create their own profile online so that they can have social network and link with other friends.Young women have an enthusiasm in expressing their identities online. Web 2. 0 makes people to â€Å"be online † rather than â€Å"go online†. We can see from the exhibit 6, visitors of Facebook, YouTube are increasing quickly each year. 47% of teenagers and 69% of young adults have a profile and contact users and the majority of them visit social websites everyday. (Exhibit 7) The typical members of Facebook are high school and college students, highly matches the targeted market of UNMe.Risks: investment in new advertising channel is risky. Foley has to be sure that the money she spends on social media will make higher or comparable revenues as traditional TV, magazines and radio. There might be a lack of control over the content online. Some information on Facebook, youtube, Zwinktopia is inappropriate for UNMe and may have a negative influence on consumers.4. How specifically should Foley integrate social media into her media plan (if at all)? Why?